---
product_id: 321616799
title: "Routledge Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students"
price: "AR$263809"
currency: ARS
in_stock: true
url: https://www.desertcart.com.ar/products/321616799-routledge-digital-marketing-integrating-strategy-and-tactics-with-values-guidebook
store_origin: AR
region: Argentina
---

# 5-step digital integration roadmap Augmented reality + interactive mobile content Seamless blend of strategy, tactics & core values Routledge Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

**Price:** AR$263809
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your digital marketing game with strategy, tech & values in perfect sync!

## Quick Answers

- **What is this?** Routledge Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
- **How much does it cost?** AR$263809 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/321616799-routledge-digital-marketing-integrating-strategy-and-tactics-with-values-guidebook)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Unlock Augmented Reality Insights:** Activate exclusive AR content and videos for a next-level learning experience.
- • **Drive Sustainable Growth with Values:** Integrate core business values with cutting-edge digital strategies for lasting impact.
- • **Leverage Multi-Channel Digital Tactics:** Harness website, social, mobile, search, content & email marketing with ease.
- • **Master the 5-Step Path to Digital Integration:** From mindset to sustainability, navigate digital marketing like a pro.
- • **Engage with Interactive Social Video Commentary:** Join real-time conversations via embedded Vusay video comments.

## Overview

Routledge's Digital Marketing guidebook equips executives, managers, and students with a comprehensive 5-step framework to integrate digital strategy and tactics aligned with core values. Featuring augmented reality-enhanced content and interactive social video tools, it covers the latest trends across digital channels to drive sustainable business growth and innovation.

## Description

Buy Routledge Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students by Kaufman, Ira, Horton, Chris online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer reviews | 4.4 4.4 out of 5 stars (30) |
| Dimensions  | 19 x 2.11 x 24.1 cm |
| Edition  | 1st |
| ISBN-10  | 0415716756 |
| ISBN-13  | 978-0415716758 |
| Item weight  | 885 g |
| Language  | English |
| Print length  | 354 pages |
| Publication date  | 20 October 2014 |
| Publisher  | Routledge |

## Images

![Routledge Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students - Image 1](https://m.media-amazon.com/images/I/61pxXdWgXBL.jpg)

## Available Options

This product comes in different **Format** options.

## Frequently Bought Together

- Digital Marketing
- The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

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**Shop now:** [https://www.desertcart.com.ar/products/321616799-routledge-digital-marketing-integrating-strategy-and-tactics-with-values-guidebook](https://www.desertcart.com.ar/products/321616799-routledge-digital-marketing-integrating-strategy-and-tactics-with-values-guidebook)

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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-09-02*