---
product_id: 258967987
title: "L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz"
brand: "l'oreal technique"
price: "AR$87667"
currency: ARS
in_stock: true
category: "L'oreal Technique"
url: https://www.desertcart.com.ar/products/258967987-loreal-technique-paris-excellence-hicolor-permanent-hair-color-true-violet
store_origin: AR
region: Argentina
---

# 30-minute fast processing time 3 Violet & Black shades for true-to-tone color Ammonia-free formula reduces hair breakage L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz

**Brand:** l'oreal technique
**Price:** AR$87667
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your dark hair game with bold violet hues that turn heads instantly!

## Quick Answers

- **What is this?** L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz by l'oreal technique
- **How much does it cost?** AR$87667 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/258967987-loreal-technique-paris-excellence-hicolor-permanent-hair-color-true-violet)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ammonia-Free Formula:** Gentle on hair while delivering long-lasting, vivid results.
- • **Tailored for Dark Hair:** Specifically designed to brighten and transform dark bases effortlessly.
- • **Trusted Brand Excellence:** Backed by L’Oréal Paris expertise and 4.0-star customer satisfaction.
- • **One-Step Multi-Level Lift:** Achieve salon-quality permanent color and lift in just 30 minutes.
- • **Vibrant True Violet Shades:** Unlock bold, multi-dimensional color on dark hair with no brassiness.

## Overview

L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color in True Violet is a professional-grade, ammonia-free hair dye designed specifically for dark hair. It delivers vibrant, true-to-tone violet shades with a multi-level lift in a quick 30-minute process, ensuring no brassiness and reduced hair breakage. Perfect for millennials seeking standout, permanent color with trusted salon-quality results.

## Description

Excellence HiColor Permanent Hair Color is permanent hair color specifically created for dark hair (black to medium brown). Developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

## Features

- This product is Manufactured in United States
- This Product is Easy to use
- L'OREAL Excellence HI Color Permanent Hair Color (H19 True Violet)

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01IUARV8U |
| ASIN  | B01IUARV8U |
| Best Sellers Rank | #8,080 in Beauty ( See Top 100 in Beauty ) #132 in Permanent Hair Color |
| Brand Name | L'OREAL TECHNIQUE |
| Color | True Purple |
| Container Type | Tube |
| Customer Reviews | 4.5 4.5 out of 5 stars (21,539) |
| Customer reviews | 4.5 4.5 out of 5 stars (21,539) |
| Date First Available  | 11 August 2016 |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00884486306517 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is Discontinued By Manufacturer  | No |
| Item Form | Liquid |
| Item model number  | SG_B01IUARV8U_US |
| Manufacturer | L'Oreal Technique |
| Manufacturer  | L'Oreal Technique |
| Manufacturer Part Number | P1350400 |
| Material Features | Ammonia-free |
| Material Type Free | Ammonia Free |
| Model Number | SG_B01IUARV8U_US |
| Number of Items | 1 |
| Package Size Name | 1.74 oz |
| Product Benefits | Permanent hair coloring that lifts the tone of your hair in one step and reduces hair breakage. |
| Product Dimensions  | 16.9 x 4.7 x 16.9 cm; 60 g |
| Recommended Uses For Product | Dark Hair |
| Suitable Hair Color | All Hair Colors |
| UPC | 884486306517 |
| Unit Count | 1.74 Fluid Ounces |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** True Purple
- **Item form:** Liquid
- **Package information:** Tube
- **Product benefits:** Permanent hair coloring that lifts the tone of your hair in one step and reduces hair breakage.

## Images

![L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz - Image 1](https://m.media-amazon.com/images/I/81ZR8bcLdkL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Who is the HiColor Violet and Blacks hair color for?**
A: It is specifically formulated for dark hair bases to provide intense violet and black tones without the need for pre-lightening.

**Q: Do I need to bleach my hair before using this?**
A: No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening.

**Q: Will this hair color cause brassiness?**
A: No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones.

**Q: Does this hair dye help protect my hair?**
A: Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process.

**Q: How long does the color processing take?**
A: Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

## Frequently Bought Together

- L'Oréal Technique HiColor Violet & Black Shades Permanent Hair Color - Anti-Breakage Ceramide R™ Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color
- L'Oréal Technique Oreor Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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**Shop now:** [https://www.desertcart.com.ar/products/258967987-loreal-technique-paris-excellence-hicolor-permanent-hair-color-true-violet](https://www.desertcart.com.ar/products/258967987-loreal-technique-paris-excellence-hicolor-permanent-hair-color-true-violet)

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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-11-11*