--- product_id: 249319689 title: "Root Cover Up - Medium Brown for Women - 0.07 oz" brand: "color wow" price: "AR$143174" currency: ARS in_stock: true reviews_count: 8 category: "Color Wow" url: https://www.desertcart.com.ar/products/249319689-root-cover-up-medium-brown-for-women-0-07-oz store_origin: AR region: Argentina --- # Natural dimensional blend Water & sweat resistant Instant root coverage Root Cover Up - Medium Brown for Women - 0.07 oz **Brand:** color wow **Price:** AR$143174 **Availability:** ✅ In Stock ## Summary > 🎯 Nail your flawless roots in seconds—because your hair deserves the wow factor! ## Quick Answers - **What is this?** Root Cover Up - Medium Brown for Women - 0.07 oz by color wow - **How much does it cost?** AR$143174 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/249319689-root-cover-up-medium-brown-for-women-0-07-oz) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Clean & Safe:** Wax & dye free, paraben free for healthy hair care. - • **All-Day Confidence:** Sweat, swim, or sleep—coverage stays put until shampooed. - • **Effortless Precision:** Press, apply, and go—no mess, no fuss. - • **Award-Winning Formula:** Trusted by beauty pros with 44 major awards. - • **Salon-Quality Touch-Ups:** Extend highlights and cover greys between visits. ## Overview COLOR WOW Root Cover Up in Medium Brown is a revolutionary mineral powder designed for fast, precise, and mess-free root coverage. Its water- and sweat-resistant formula lasts until shampooed out, blending seamlessly with natural hair for a fuller, dimensional look. Ideal for all hair types, this award-winning product is free from wax, dye, and parabens, making it a clean, professional solution to maintain vibrant color and cover greys between salon visits. ## Description Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Review: Perfect - The product met my expectations Review: Not satisfied at all. - Unfortunately I received a broken one and it was not usable so I can’t say how it was . ## Features - Co-founder of John Frieda's haircare company, Gail Federici has created Colour Wow, a complete range of new technologies that resolve problems associated with colour treated hair. - The ground-breaking innovative formula makes COLOR WOW Root Cover Up the next handheld device to change your life. - Fast & easy, precise, no mess application. Water & sweat resistant. Lasts until shampooed out. Wax & dye free. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | Best Sellers Rank | #5,893 in Beauty ( See Top 100 in Beauty ) #15 in Hair Mascaras | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Color | Medium Brown | | Colour | Medium Brown | | Container Type | Box | | Customer Reviews | 4.4 out of 5 stars 5,740 Reviews | | Full Cure Time | 7 Days | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Powder | | Item Weight | 5 g | | Item form | Powder | | Manufacturer | Federici Brands | | Manufacturer Part Number | CW543 | | Material Features | Long-lasting and smudge-resistant | | Material Type Free | Paraben Free | | Model Number | CW543 | | Number of Items | 1 | | Package information | Box | | Product Benefits | Long lasting, natural looking coverage of roots | | Product benefits | Long lasting, natural looking coverage of roots | | Recommended Uses For Product | touching up roots, maintaining hair color between salon visits | | Suitable Hair Color | Medium Brown | | Unit Count | 1.98 Grams | ## Product Details - **Brand:** COLOR WOW - **Colour:** Medium Brown - **Item form:** Powder - **Package information:** Box - **Product benefits:** Long lasting, natural looking coverage of roots ## Images ![Root Cover Up - Medium Brown for Women - 0.07 oz - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ## Questions & Answers **Q: Is this 100% original?** A: absolutely original **Q: لماذا تعرضوا هذا المنتج مع انه غير متوفر لديكم وقد طلبته مرتين وكنسلتوا الاوردر ؟** A: أمازون يرسل الرسائل. ليس نحن ## Customer Reviews ### ⭐⭐⭐⭐⭐ Perfect *by M***A on 12 June 2022* The product met my expectations ### ⭐ Not satisfied at all. *by S***H on 6 November 2025* Unfortunately I received a broken one and it was not usable so I can’t say how it was . ### ⭐ Not Authentic *by M***J on 15 February 2023* I had one of this before and in comparison, I don’t think this is original. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.ar/products/249319689-root-cover-up-medium-brown-for-women-0-07-oz](https://www.desertcart.com.ar/products/249319689-root-cover-up-medium-brown-for-women-0-07-oz) --- *Product available on Desertcart Argentina* *Store origin: AR* *Last updated: 2026-09-18*