---
product_id: 249319689
title: "COLOR WOW Root Cover Up - Medium Brown for Women - 0.07 oz"
brand: "color wow"
price: "AR$144681"
currency: ARS
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.ar/products/249319689-color-wow-root-cover-up-medium-brown-for-women-0
store_origin: AR
region: Argentina
---

# Wax & dye free formula Water & sweat resistant Instant root coverage COLOR WOW Root Cover Up - Medium Brown for Women - 0.07 oz

**Brand:** color wow
**Price:** AR$144681
**Availability:** ✅ In Stock

## Summary

> ✨ Cover roots like a pro, stay flawless all day! ✨

## Quick Answers

- **What is this?** COLOR WOW Root Cover Up - Medium Brown for Women - 0.07 oz by color wow
- **How much does it cost?** AR$144681 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/249319689-color-wow-root-cover-up-medium-brown-for-women-0)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Wear:** Stays put through sweat, sleep, and swim until your next shampoo.
- • **Effortless Application:** Fast, no-mess press-on formula for precise touch-ups anytime, anywhere.
- • **Clean & Conscious Beauty:** Paraben-free, wax & dye free formula designed for color-treated hair.
- • **Flawless Root Camouflage:** Seamlessly covers greys and dark roots with award-winning mineral powder technology.
- • **Natural, Dimensional Finish:** Pigments with reflective particles blend perfectly for a salon-fresh look.

## Overview

COLOR WOW Root Cover Up in Medium Brown is a revolutionary, award-winning mineral powder that instantly conceals grey and dark roots with a water- and sweat-resistant formula. Designed for color-treated hair, it offers a natural, multi-dimensional finish that lasts until shampooed out. This paraben-free, wax- and dye-free product ensures mess-free, precise application, making it the ultimate must-have for maintaining salon-perfect hair between visits.

## Description

Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

## Features

- Co-founder of John Frieda's haircare company, Gail Federici has created Colour Wow, a complete range of new technologies that resolve problems associated with colour treated hair.
- The ground-breaking innovative formula makes COLOR WOW Root Cover Up the next handheld device to change your life.
- Fast & easy, precise, no mess application. Water & sweat resistant. Lasts until shampooed out. Wax & dye free.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Asin | B00FYSZDQ4 |
| Best Sellers Rank | #6 in Hair Mascaras |
| Date First Available | 27 January 2014 |
| Is Discontinued By Manufacturer | No |
| Item Model Number | CW543 |
| Language | Italian |
| Manufacturer | Federici Brands |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 4.54 g |

## Product Details

- **Brand:** COLOR WOW
- **Colour:** Medium Brown
- **Item form:** Powder
- **Package information:** Tub
- **Product benefits:** Long lasting, natural looking coverage of roots

## Images

![COLOR WOW Root Cover Up - Medium Brown for Women - 0.07 oz - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Is this 100% original?**
A: absolutely original

**Q: لماذا تعرضوا هذا المنتج مع انه غير متوفر لديكم وقد طلبته مرتين وكنسلتوا الاوردر ؟**
A: أمازون يرسل الرسائل.  ليس نحن

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect
*by  on Reviewed in the United Arab Emirates 12 June 2022*

The product met my expectations

### ⭐ Not satisfied at all.
*by  on Reviewed in the United Arab Emirates 6 November 2025*

Unfortunately I received a broken one and it was not usable so I can’t say how it was .

### ⭐ Not Authentic
*by  on Reviewed in the United Arab Emirates 15 February 2023*

I had one of this before and in comparison, I don’t think this is original.

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color

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**Shop now:** [https://www.desertcart.com.ar/products/249319689-color-wow-root-cover-up-medium-brown-for-women-0](https://www.desertcart.com.ar/products/249319689-color-wow-root-cover-up-medium-brown-for-women-0)

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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-10-22*