--- product_id: 1662196 title: "The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement" brand: "eliyahu m goldratt, jeff cox" price: "AR$98118" currency: ARS in_stock: true reviews_count: 13 url: https://www.desertcart.com.ar/products/1662196-the-goal-40th-anniversary-edition-a-process-of-ongoing-improvement store_origin: AR region: Argentina --- # 4.6/5 Stars from 3,700+ Reviews Top #1 Lean Management Bestseller 40th Anniversary Edition - Timeless Classic The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement **Brand:** eliyahu m goldratt, jeff cox **Price:** AR$98118 **Availability:** ✅ In Stock ## Summary > 🚀 Transform Your Management Game with the Ultimate Lean Classic! ## Quick Answers - **What is this?** The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement by eliyahu m goldratt, jeff cox - **How much does it cost?** AR$98118 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/1662196-the-goal-40th-anniversary-edition-a-process-of-ongoing-improvement) ## Best For - eliyahu m goldratt, jeff cox enthusiasts ## Why This Product - Trusted eliyahu m goldratt, jeff cox brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Proven Impact with Real Reviews:** Highly rated by thousands of professionals who transformed their operations using these principles. - • **Join the Elite of Lean Management:** Ranked #1 in Lean Management and Business Structural Adjustment—trusted by industry leaders worldwide. - • **Exclusive 40th Anniversary Edition:** Own a pristine, brand-new copy with insightful underlined passages for deeper learning. - • **Accelerate Your Organizational Change:** Learn actionable strategies that have shaped top companies’ success for four decades. - • **Master the Art of Continuous Improvement:** Unlock the Theory of Constraints with a gripping, fast-paced narrative that keeps you hooked. ## Overview The Goal: 40th Anniversary Edition is a bestselling business book that revolutionized management thinking through the Theory of Constraints. Written in an engaging thriller style, it’s a must-read for managers aiming to drive continuous improvement and operational excellence. This edition features a brand-new copy with select underlined insights, backed by a 4.6-star rating from over 3,700 reviews and top rankings in Lean Management and Organizational Change categories. ## Description Written in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | 0884271951 | | Dimensions | 8.9 x 6 x 1.1 inches | | Edition | 3rd ed. | | Isbn 10 | 9780884271956 | | Isbn 13 | 978-0884271956 | | Item Weight | 1.56 pounds | | Language | English | | Print Length | 408 pages | | Publication Date | June 1, 2012 | | Publisher | North River Press | ## Images ![The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement - Image 1](https://m.media-amazon.com/images/I/81xqKkowOnL.jpg) ![The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement - Image 2](https://m.media-amazon.com/images/I/81JMewP135L.jpg) ![The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement - Image 3](https://m.media-amazon.com/images/I/91ZWw0npsjL.jpg) ![The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement - Image 4](https://m.media-amazon.com/images/I/511QQC76rdL.jpg) ![The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement - Image 5](https://m.media-amazon.com/images/I/81xZP4YdtjL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ valuable lessons in an engaging narrative *by on Reviewed in the United States August 10, 2026* The principles explained through this narrative format were easy to understand. Being invested in the characters and the tension created in various situations allowed for a deeper understanding of the applications. I can see why this book came as a strong recommendation to me, and I plan to recommend it to others. ### ⭐⭐⭐⭐⭐ A book that will open your eyes! *by on Reviewed in the United States May 21, 2014* When I was first assigned to read this book, I thought it was going to be a purely theoretical material. I thought it was going to be a book difficult to read and/or keep me interested to continue reading. However, this book turned to be a marvelous composition. The reader is always interested in the topic, and one can feel like being part of the plot. This book is a perfect combination of a narrative, and an explanation. The author dedicated the time and effort to make sure that anyone, who grabs this book and reads it, will be able to clearly understand the material presented. As an industrial engineering student, we are focused on improving an existent process and/or system in a facility. Moreover, we are provided with a broad set of techniques that can be utilized in accomplishing this purpose. The Goal by Goldratt is a magnificent piece of literature where industrial engineering student can see how the different techniques learned in class are applied into a real world problem.In The Goal, Goldratt also provides the reader with a description and an example of how to apply the Theory of Constraints. Alex Rogo, a plant engineer at UniCo Manufacturing, is presented with a complex problem; he has several months of orders overdue and his plant is not capable of delivering any order in time. Therefore, Bill Peach, Alex’s boss, tells him that he has only three months to turn his plant around. As a result, Alex and his team start working in finding a solution; however, they are not capable to find it without the help of Jonah, Alex’s Physics professor. Nonetheless, it is important to mention that Jonah does not provide Alex with immediate solutions; instead, he uses the Socratic Method to teach Alex how to be able to localize the bottlenecks and non-bottlenecks of his process and to determine the goal of his plant. Therefore, after spending several days thinking about what the goal is, he is finally able to define it as “Reducing operational expenses and inventory while increasing throughput” (Goldratt 87). Jonah also teaches Alex that in every company there is dependent events and statistical fluctuations that affect the process. According to the Theory of Constraints, one must identify the bottleneck and then work around it; in other words, one must take into account the bottleneck in order to increase throughput and ultimately reach the goal. Jonah, however, after providing Alex with enough help, he takes a step back on his role and forces Alex to learn how to be able to identify the bottlenecks on his own and what approach or process to use to fix the bottlenecks. At the end, Alex finally understands that it is of utmost importance for any individual to be able to answer three questions: “‘what to change?’, ‘what to change to?’, and ‘how to cause a change?’” (Goldratt 337).Overall, The Goal is a magnificent work that I highly recommend to any individual to read in order to understand more about the Theory of Constraints and how to become a better manager. I deeply believe that any individual who reads this book will be greatly benefited from the material presented; in my personal experience, I am pleased that I was able to read this book since I was given the opportunity to add a new technique to my engineering toolbox. I encourage any reader that is uncertain whether or not to buy this book to purchase it. I believe that it is definitely worth the time reading this book; thanks to this book, I feel better prepared as an engineer. ### ⭐⭐⭐⭐⭐ essential management book *by on Reviewed in the United States July 21, 2026* About 10 years ago I’ve read the Phoenix project book, which is essentially same book but in software development setupAs I shifted more towards hardware and manufacturing this book gives insights and applications that I knew subconsciously and was applying in my new field but gave me more structure and understanding. Some examples are practical enough to just implement them next day in your work.I’ve bought couple of copies of “The Goal” in Ukrainian and sent it as a gift to our managers in my team. 5/5 recommend this book to read anybody who works or want to work nearby manufacturing ## Frequently Bought Together - The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement - Theory of Constraints - Study Guide: The Goal by Eliyahu M. 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