--- product_id: 1623893 title: "It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden" brand: "paul arden" price: "AR$32882" currency: ARS in_stock: true reviews_count: 13 url: https://www.desertcart.com.ar/products/1623893-its-not-how-good-you-are-its-how-good-you store_origin: AR region: Argentina --- # Quick, bite-sized wisdom for busy pros Proven strategies from top ad guru Paul Arden World's best-selling creative success guide It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden **Brand:** paul arden **Price:** AR$32882 **Availability:** ✅ In Stock ## Summary > 🚀 Unlock your potential with the ultimate creative success bible! ## Quick Answers - **What is this?** It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden by paul arden - **How much does it cost?** AR$32882 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/1623893-its-not-how-good-you-are-its-how-good-you) ## Best For - paul arden enthusiasts ## Why This Product - Trusted paul arden brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Pocket-sized Power:** Compact format perfect for on-the-go inspiration and quick reads during your commute or breaks. - • **Highly Rated & Trusted:** 4.5-star average from 1,471 reviews, ranked top 100 in Advertising and Creativity categories. - • **Timeless Creative Wisdom:** Packed with actionable insights from Paul Arden’s legendary advertising career to unlock your potential. - • **Versatile Life & Career Guide:** Applicable beyond advertising—boosts problem-solving, communication, and creativity in any professional field. - • **Perfect Gift & Conversation Starter:** A unique, stylish addition to any office, guest room, or gift collection that sparks motivation and discussion. ## Overview It's Not How Good You Are, It's How Good You Want to Be by Paul Arden is a globally best-selling, pocket-sized handbook offering quick, powerful lessons on creativity, problem-solving, and career success. Drawing from Arden’s iconic advertising career, this used book in good condition delivers timeless wisdom in an easy-to-digest format, perfect for busy professionals seeking daily inspiration and practical advice. ## Description It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 4.75 x 0.5 x 7 inches | | Edition | First Edition | | Grade Level | 8 and up | | Isbn 10 | 0714843377 | | Isbn 13 | 978-0714843377 | | Item Weight | 2.31 pounds | | Language | English | | Print Length | 128 pages | | Publication Date | June 1, 2003 | | Publisher | Phaidon Press | | Reading Age | 13 years and up | ## Images ![It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Image 1](https://m.media-amazon.com/images/I/71-6Q6E6FlL.jpg) ![It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Image 2](https://m.media-amazon.com/images/I/61WKS-nrgeL.jpg) ![It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Image 3](https://m.media-amazon.com/images/I/61dedfRY5vL.jpg) ![It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Image 4](https://m.media-amazon.com/images/I/71cOt2wStbL.jpg) ![It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Image 5](https://m.media-amazon.com/images/I/71EzaqcXIDL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Perfect Bathroom Read or GIFT Item! *by on Reviewed in the United States April 17, 2015* LOVE this book! Haha, I bet you thought I would go in another direction, right? If you are like me where your time to sit down and ready is simply limited, this is a powerful book that packs a punch with well selected messages that take only a minute or two each to read. Absorbing them and integrating them is another matter. But they are simple, well written and wisdom you can go back to again and again. I say it's perfect for the bathroom because you can easily read or re-read a section each time you visit the loo and take in the wisdom more and more. It would also be a nice treat for guests to experience. Just provide hand sanitizer and soap. :0)If you are not planting the book in your guest bath or guest bedroom, it is an awesome addition to any gift or an all occasion gift. Something that can help anyone learn to be better at what they do in business and in life offering great ideas on how to BE. ### ⭐⭐⭐⭐⭐ Solid book to begin the New Year. *by on Reviewed in the United States January 16, 2016* I made a promise to myself at the beginning of the year that I would double the amount of non-fiction that I read. Not just any non-fiction, I’m only interested in those books that truly have valuable information that will help me become better.I started by reading It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. While this book is centered around the advertising field, the lessons in here are honestly great for anyone that simply wants to get ahead in their career and life in general.It’s a very quick read and can easily fit into your pocket or purse that you can pull out to read on the commute to work (if you’re not driving of course) or during any downtime you may have. ### ⭐⭐⭐⭐⭐ The big idea. *by on Reviewed in the United States February 3, 2013* This is a clear, concise book on how to make the most of your life.It's the book I'd like the entire population to not just read, but really absorb into their minds. It's a real-world primer on working hard, taking intelligent risks, and building vision.If you're already an expert on that, skip it. It recognizes that time is the last luxury, so it doesn't go into deep philosophies or life strategies. I like having it around as a handy reminder, but I also like motivational quote magnets on my fridge. That being said, there are a lot of books that will provide more detail and guidance on any one particular topic, but this one covers the foundations. ## Frequently Bought Together - It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Whatever You Think, Think the Opposite --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.ar/products/1623893-its-not-how-good-you-are-its-how-good-you](https://www.desertcart.com.ar/products/1623893-its-not-how-good-you-are-its-how-good-you) --- *Product available on Desertcart Argentina* *Store origin: AR* *Last updated: 2026-09-05*