---
product_id: 1604233
title: "Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design"
price: "AR$135046"
currency: ARS
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.ar/products/1604233-universal-principles-of-design-revised-and-updated-125-ways-to
store_origin: AR
region: Argentina
---

# Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

**Price:** AR$135046
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
- **How much does it cost?** AR$135046 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/1604233-universal-principles-of-design-revised-and-updated-125-ways-to)

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## Description

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Just a few of the principles that will broaden your design knowledge , promote brainstorming , and help you check the quality of your work : Baby-Face Bias Expectation Effect Golden Ration Ockham's Razor Proximity Scaling Fallacy The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles have also been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...). Each principle is presented in a two-page format. The left-hand page contains a succinct definition , a full description of the principle , examples of its use , and guidelines for use . Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Review: Good high level discussion of Design Principles. - Review is for both the Kindle and hardcover versions of this book. An easy to use, high level reference of various design principles. A good reference for students, designers, user interface experts or anyone involved in creating, maintaining or managing a product. The language is concise, the principles are presented in an easy to understand manner. Each principle is summed up at the highest level in the subtitle with a more detailed description in the body. A list of related principles is included and in some instances visual aids. Footnotes are at the bottom of each section. The hardcover is an attractive book with the blue spine being a glossy finish and the white part being matt. The paper is a medium weight with a nice feel and a matt finish. The Kindle version faithfully follows the book but has the added benefit that e-books have such as search, contents viewable alongside page views, bookmarks, highlights, links, notes etc. which of course makes it much more effective as a reference. I generally use the Kindle version more often on my laptop where the reader is in color and there is greater viewing space for graphics. When reading it on the Kindle Paperwhite the experience is still enjoyable but not to the same level. Pros: - Covers a wide range of design principles - Information is presented in an effective way - Text is concise and clearly written - Related principles are presented for further study - Graphics are informative and directly demonstrate the principle - Hardcover is attractive and has a nice feel to it Cons: - For the hardcover there could be a quicker way to look up principles. The contents do a good job however something like tabs might help for quicker reference without having to return to the contents page - For the Kindle version, the graphics and illustrations often fall well below the text and so lose some of the effectiveness they have in the hardcover edition where they are easily viewed alongside the text.
Review: Straightforward primer - A real gem. This book has a very useful structure, almost like an encyclopedia - it takes you to major principles of design in few words per principle, explains them, gives examples, and cites some basic references. I think almost anyone will find something they did not know in there, or something that did at least make them think. This is not a textbook, nor a true professional encyclopedia, but a high level exposition of stuff that works. For what it's worth it obviously takes cues from Christopher Alexander's "A pattern language", by the goal and by the way it is organized. It is less coherent within the realm of design than "A pattern language" is within the realm of architecture - it does not completely form a body of ideas consistent within themselves. But this is simply because the principles covered are of various types and apply across disciplines (say, psychological, physical, etc...). I saw this book in a coffee shop (of all places) and had to buy one for myself almost right away.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #187,481 in Books ( See Top 100 in Books ) #264 in Graphic Design Techniques #554 in Commercial Graphic Design (Books) #635 in Design & Decorative Arts |
| Customer Reviews | 4.6 out of 5 stars 1,095 Reviews |

## Images

![Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design - Image 1](https://m.media-amazon.com/images/I/81-iDPqHXML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good high level discussion of Design Principles.
*by A***T on August 31, 2013*

Review is for both the Kindle and hardcover versions of this book. An easy to use, high level reference of various design principles. A good reference for students, designers, user interface experts or anyone involved in creating, maintaining or managing a product. The language is concise, the principles are presented in an easy to understand manner. Each principle is summed up at the highest level in the subtitle with a more detailed description in the body. A list of related principles is included and in some instances visual aids. Footnotes are at the bottom of each section. The hardcover is an attractive book with the blue spine being a glossy finish and the white part being matt. The paper is a medium weight with a nice feel and a matt finish. The Kindle version faithfully follows the book but has the added benefit that e-books have such as search, contents viewable alongside page views, bookmarks, highlights, links, notes etc. which of course makes it much more effective as a reference. I generally use the Kindle version more often on my laptop where the reader is in color and there is greater viewing space for graphics. When reading it on the Kindle Paperwhite the experience is still enjoyable but not to the same level. Pros: - Covers a wide range of design principles - Information is presented in an effective way - Text is concise and clearly written - Related principles are presented for further study - Graphics are informative and directly demonstrate the principle - Hardcover is attractive and has a nice feel to it Cons: - For the hardcover there could be a quicker way to look up principles. The contents do a good job however something like tabs might help for quicker reference without having to return to the contents page - For the Kindle version, the graphics and illustrations often fall well below the text and so lose some of the effectiveness they have in the hardcover edition where they are easily viewed alongside the text.

### ⭐⭐⭐⭐⭐ Straightforward primer
*by M***K on May 28, 2011*

A real gem. This book has a very useful structure, almost like an encyclopedia - it takes you to major principles of design in few words per principle, explains them, gives examples, and cites some basic references. I think almost anyone will find something they did not know in there, or something that did at least make them think. This is not a textbook, nor a true professional encyclopedia, but a high level exposition of stuff that works. For what it's worth it obviously takes cues from Christopher Alexander's "A pattern language", by the goal and by the way it is organized. It is less coherent within the realm of design than "A pattern language" is within the realm of architecture - it does not completely form a body of ideas consistent within themselves. But this is simply because the principles covered are of various types and apply across disciplines (say, psychological, physical, etc...). I saw this book in a coffee shop (of all places) and had to buy one for myself almost right away.

### ⭐⭐⭐⭐⭐ Exceptional.
*by G***R on January 24, 2013*

This is one of my favorite books of the last few years. I buy around 1000 books a year, so that is saying a lot. There are so many parts of life to which this book applies. And so many new and different ideas for the design of anything -- museum exhibits, stores, factories, products, websites, and on and on. I cannot imagine anyone in a leadership position in any field who would not benefit from studying this great book. It is also incredibly well organized, easy on the eye and the brain. But stop on each of the 100+ ideas and think about it for at least a day; how it applies to whatever your own goals are. Remember that Apple's huge success is not based on science and hardcore technology so much as human factors and design -- the kinds of things you will learn in this book.

## Frequently Bought Together

- Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-05-23*