---
product_id: 1210072
title: "Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush"
brand: "it cosmetics"
price: "AR$79588"
currency: ARS
in_stock: true
reviews_count: 13
category: "It Cosmetics"
url: https://www.desertcart.com.ar/products/1210072-brow-power-eyebrow-pencil-universal-shades-long-lasting-budge-proof
store_origin: AR
region: Argentina
---

# Long-lasting, budge-proof formula Infused with biotin & antioxidants Oval tip mimics real hair Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush

**Brand:** it cosmetics
**Price:** AR$79588
**Availability:** ✅ In Stock

## Summary

> ✏️ Shape your story with brows that work as hard as you do.

## Quick Answers

- **What is this?** Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush by it cosmetics
- **How much does it cost?** AR$79588 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/1210072-brow-power-eyebrow-pencil-universal-shades-long-lasting-budge-proof)

## Best For

- it cosmetics enthusiasts

## Why This Product

- Trusted it cosmetics brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Confidence:** Budge-proof, smudge-resistant wear keeps brows flawless from morning meetings to after-hours networking.
- • **Effortless Precision:** Exclusive oval tip replicates natural hair strokes for ultra-realistic, buildable coverage.
- • **Nourishing Beauty Boost:** Enriched with biotin and saw palmetto to promote healthier, fuller-looking brows while you wear it.
- • **Adaptive Shade Technology:** Pressure-sensitive formula customizes color from taupe to deep brown for every hair tone.
- • **Polished Perfection On-The-Go:** Built-in spoolie brush grooms and blends for a sleek, professional finish anytime, anywhere.

## Overview

IT Cosmetics Brow Power Eyebrow Pencil features a unique oval tip that mimics natural hair, a universal shade formula that adapts with pressure, and a long-lasting, budge-proof finish. Infused with biotin and antioxidants, it nourishes brows while delivering natural, polished looks suitable for all hair colors and skin tones. The built-in spoolie brush ensures effortless grooming, making it a must-have for professionals seeking flawless, enduring brows.

## Description

desertcart.com: IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Taupe | Smudge-proof Natural-looking Brows, with Biotin to Promote Hair, Great for Thin Sparse + Full Brows, For All Skin Tones : Beauty & Personal Care

Review: It’s All in the Pressure - I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply. One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face. I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look. While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience. Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day. Note: This review is based on my personal experience and preferences. Individual results may vary.
Review: Always Good - I bought this eyebrow pencil a number of times. I continue to buy it because It looks really natural and once I found this one I haven't looked to try any others. It blends in well and covers thin spaces without looking like you used a pencil.

## Features

- WHY YOU’LL LOVE IT - Featuring an exclusive oval tip that mimics real hair, this precise brow pencil adjusts to your eyebrow color based on pressure. Long-lasting eyebrow pencil comes in four shades to match all hair colors and cover grays
- BENEFITS - The budge-proof brow formula and universal shades adhere to skin for natural-looking, long-lasting eyebrows. The built-in spoolie brush helps create polished, flawless brow perfection with ease. Even if you have thin eyebrows, sparse eyebrows or no eyebrows at all, the longwearing formula ensures natural-looking brows that last
- BROW-ENHANCING INGREDIENTS - Infused with nourishing skincare ingedients like biotin, a B vitamin known to promote healthier-looking hair and skin, this brow pencil helps you achieve your most beautiful, full eyebrows with every precise stroke. Also formulated with Saw Palmetto to condition skin and Antioxidants to help reduce the appearance of visible signs of skin damage and aging
- BEAUTY TIPS - Brow Power is super customizable! It can match any hair color based on pressure. Apply softer strokes of Brow Power Universal Eyebrow Pencil for lighter hair colors (like blonde and gray eyebrows) and press harder for darker tones (brown and black) —the harder you press, the deeper your color
- YOUR IT ROUTINE: Start by prepping skin with Confidence Cleanser + Cream. Use the Heavenly Luxe #7 Brush to blend your CC+ Cream Foundation, followed by Bye Bye Under Eye Concealer. For perfect brows, use soft, feathery strokes aligned with your nose and iris, then groom with the built-in spoolie. Finish with Do It All Color Balm Blush + Bronzer on cheeks and Superhero Mascara for lengthened lashes

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B003VPTA2U |
| Age Range Description | Adult |
| Best Sellers Rank | #4,873 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #54 in Eyebrow Color |
| Brand | IT Cosmetics |
| Brand Name | IT Cosmetics |
| Collection Name | It Cosmetics |
| Color | Universal Taupe |
| Container Type | Tube |
| Country as Labeled | France |
| Coverage | buildable |
| Customer Reviews | 4.6 out of 5 stars 6,804 Reviews |
| Finish Type | Polished |
| Global Trade Identification Number | 00893224002703 |
| Item Dimensions | 5.94 x 0.79 x 5.91 inches |
| Item Form | Pencil |
| Item Weight | 9.66 g |
| Manufacturer | IT Cosmetics |
| Manufacturer Part Number | AIT-029 |
| Material Feature | Natural |
| Material Features | Natural |
| Model Number | HV-PEF8-9F50 |
| Number of Items | 1 |
| Other Special Features of the Product | Long Lasting |
| Product Benefits | Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection. Product Benefits Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection. See more |
| Skin Tone | Fair |
| UPC | 893224002703 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** IT Cosmetics
- **Color:** Universal Taupe
- **Item Form:** Pencil
- **Material Feature:** Natural

## Images

![Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush - Image 1](https://m.media-amazon.com/images/I/31kOaozrnbL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Will the brow color cover stray gray hairs?**
A: I have a couple grays and I think it covers  them pretty well.

**Q: How many ounces/grams is this pencil?**
A: The brow power pencil is .16 g or .0056 oz.

**Q: What color is it?**
A: The colour is light - but - if you press harder it goes darker- 
It goes from blonde to black - excellent product and great for all colour brows -

**Q: Is this the travel size that ulta used to have at checkout as a travel size?**
A: It is the full size.  I had also found the travel size at Ulta but they didn't have it the last two or three times I was there.

## Customer Reviews

### ⭐⭐⭐⭐⭐ It’s All in the Pressure
*by C***L on February 2, 2024*

I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply. One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face. I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look. While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience. Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day. Note: This review is based on my personal experience and preferences. Individual results may vary.

### ⭐⭐⭐⭐⭐ Always Good
*by A***O on July 19, 2026*

I bought this eyebrow pencil a number of times. I continue to buy it because It looks really natural and once I found this one I haven't looked to try any others. It blends in well and covers thin spaces without looking like you used a pencil.

### ⭐⭐⭐⭐⭐ Very nice eyebrow pencil
*by M***A on July 8, 2026*

This is one of the best eyebrow pencils that you can get.. very natural looking and easy to use a little on the high price side, but it’s worth it

## Frequently Bought Together

- IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush
- IT Cosmetics CC+ Cream Illumination - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Radiant Finish, 1.08 fl oz
- IT Cosmetics Superhero Mascara – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, Suitable for Sensitive Eyes

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**Shop now:** [https://www.desertcart.com.ar/products/1210072-brow-power-eyebrow-pencil-universal-shades-long-lasting-budge-proof](https://www.desertcart.com.ar/products/1210072-brow-power-eyebrow-pencil-universal-shades-long-lasting-budge-proof)

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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-08-31*