Sello Rojo Tradicional Medium Roast Ground Coffee, 10 oz

I bought this coffee on sale and it turned out to be a good value. The flavor is solid for an everyday cup and feels well worth what I paid.

This is by far some of the smoothest and finely finished coffee I've had. I was very fortunate to get this on sale and now I'm hooked! I had been looking for a replacement to the extremely high priced premium coffee brands on the market. The aroma and taste of this is absolutely amazing.

This is a pretty darn good coffee for the price. Taste is on the darker side, more bitter than medium roast. The grinds doesn't have a strong aroma out of the bag but when brewed, the coffee taste pretty smooth. No sourness, which i hate. The coffee smells good after you brew it. This taste similar to starbucks' pike place roast but better, with more aroma and with less bitter after taste. Definitely good to have a small bag of this around to switch it up a bit with the other coffees in my pantry.

I’ve been drinking Sello Rojo Traditional medium roast for a while now, and it’s honestly a great budget option from Colombia. It brews up nice and smooth with some bold flavors, not too acidic or bitter, which makes it perfect for my daily coffee fix. The smell is super inviting, kinda rich but not overpowering, and it doesn’t leave any weird aftertaste. Yeah, it might be a bit milder than those fancy expensive roasts, but the grind works awesome in my drip machine or French press. All in all, solid pick if you’re into classic Latin American coffee—I’d give it a 4.5 out of 5 for being reliable and tasty without breaking the bank.

Good, strong coffee for use in a K-Cup-type machine is most important to me. I use sweetener and creamer and have allergy issues, so actual subtle flavor concerns are not important to me. I get a good, dark 16oz cup of coffee using a K-Cup full of this coffee. (And a good dose of caffeine.)

I jumped on the bargain and ordered 3 bags! This coffee is NOT for your coffeemaker! I brewed it normally in my coffeemaker and it was incredibly bad…SHOCKINGLY BAD…undrinkable!! It smelled bad and tasted even worse. Just as I was about to toss it in the trash, I noticed that the brewing ratio was double the amount of standard ground coffees and there was also a pic specifying filtered water. So, I pulled out my Pour-Over, doubled the amount of grounds to 2TBSP to 6 ounces of filtered water, and this produced a drinkable cup of coffee. Instead of tossing it, I will pass it on to someone who likes the occasional cup with cream and sugar. As a hardcore, organic, whole beans drinker, I will not reorder. If you do buy this coffee, just know that brewing method makes a big difference. I tried 3 different methods. Pour-over produced the best results, followed by drinkable taste but sediments and clogged up percolator, and the automatic coffeemaker was the worst. This coffee is not forgiving, so order with caution.

You won’t believe how good this is. Don’t let the price fool you. It has a distinct flavor you won’t find in you normal grocery store canned brands. The price is so good, I think I’ll just say, it’s worth it to investigate it yourself. I’m glad I did.

I'd say you can't beat it for the price ($3.38 @ time of purchase, I would never have paid $10). My main concern is that it would potentially be bitter, & it's not