Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Hardcover – January 26, 2011

This book is a powerful pitch, itself.Once you start to read, you never can stop or take break.When I complete reading with landing after 6 hours flight, I became a "croc brain" negotiator instead of "one of those guy".Thank you Oren!

Sick of sucking up, begging, pleading or over-explaining to win a pitch? In order to get your deal heard have you felt pressure (real or imagined) to kiss a** to people you’d rather you never met? Now imagine - that you choose your customers and are able to sincerely connect and serve them, walking away from the ones that aren’t a fit. Klaff's book will do that and more.“Orlen doesn’t give a crap about a deal unless the people in it are fun to be with.”Orlen Klaff smashes it out of the park with this one. From the moment your brain begins to process his message, you’re hooked. You’ve been pitched, and your curiosity is piqued to read more.Klaff’s not so much as writing as he is telling you, one-on-one over a beer or on the golf course what the ‘real deal’ is, and you’ll want to know more. I found this book to be engagingly infectious. It had me thinking in ‘frames’ and made me aware of not just what I am saying in everyday conversations, but how I am saying it.Klaff breaks down his pitch style into compartmental steps and uses the S.T.R.O.N.G system which you can read more about in the editorial review above. Pitch Anything explains the brain's amygdala functions and uses similar listening elements as Mark Goulston M.D., identifies in his great book, 'Just Listen'. Klaff borrows from neuroscience principles to get the listener’s attention so that she can hear your message.Basically, in just over 200 pages, Pitch Anything will teach you a series of strategies that you can easily employ to shape your pitch, get it heard and close the deal or at least start being heard and truly communicate.It is a shortcut method and it is effective. If you have successfully closed a lot of deals you may well be familiar with Klaff’s communication and connection tactics, but not necessarily understand why or how they work. Here you’ll get a fine-tuned version of how a master pitches a deal, and there will be many insights that you can apply right away.If you’re just beginning to explore getting ways to pitch your idea, this book offers a very solid template. It is especially written for situations where you face time restrictions and a potentially apathetic or bored audience. A fun, fast read with tons of usable insights that'll get your deal heard.

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