Built Bar 12 Pack High Protein and Energy Bars- Low Carb, Low Calorie, Low Sugar-Covered in 100% Real Chocolate - Delicious, Healthy Snack - Gluten Free (Coconut Puff)

Delicious. I'm obsessed with these protein bars. Basically just chocolate covered marsmallows. There's no sickly artificial protein taste. Good protein to calorie ratio. The price is criminally high though.

Very tasty protein bar with subtle coconut flavour, no aftertaste. Nice marshmallows texture.

Build Protein Bars really nail the texture—chewy, satisfying, and reminiscent of a Charleston Chew candy bar, but better for you. The consistency is spot-on: soft and chewy with just the right amount of chocolate coating, so it genuinely feels like you’re eating a candy bar instead of a protein bar. On top of that, you’re getting 15g of protein, which makes it a great option for a snack or post-workout treat without feeling like a compromise. A perfect balance of indulgence

Excellent but price is crazy

I've been wanting to try this forever. I never see the BUILT Puff bar options in store. I really didnt want to buy a case, but recently I decided to splurge. Glad I did! I already want more, and I hope they have more flavors actually available soon. Many are unavailable :( I wanted to try them because I love chocolate covered marshmallow. I really prefer it when the marshmallow is firm and kinda chewy rather than soft. I joke that I like stale marshmallow. But man, when I get those egg cartons at Easter time that are filled with chocolate covered egg shape marshmallows, there is always a couple of "tough" ones in the bunch, and THAT is what I like. Same goes for other holiday offerings of this ilk. So I bit into this and was in heaven. It has that firm, dense chew, that tough marshmallow texture that I yearn for. If these were extra soft, I wouldnt be as impressed. This is very much actual marshmallow, and I am surprised that more "protein" bars dont utilize it. Gelatin has protein. I have made my own marshmallows before, so I may get back to that. For best utilized protein in form of collagen, we want hydrolyzed, but hydrolyzed doesnt "gel", hence we want non-hydrolyzed collagen, or "gelatin". This uses both, so both of both worlds. Also whey protein, but manages to not have a whey protein taste. The outer chocolate is ok. It isnt delicious, more of a vessel for carrying the marshmallow. Very basic "chocolate". Definitely more of a candy vibe. Never would think this was a protein bar, Very pricy though. These are small bars, maybe 4-5 bites max. I dont rate on price though--we can all see price, have different budgets, needs, preferences, and for me.. desires. lol. I just really wanted to try it, and now that I know that it is what I want texture wise, I will likely buy more. Hope to see a sale, coupon, or subscribe and save offer soon. BTW, the option I bought is coconut, and it has a light coconut flavor. I also tried these upon delivery, which was a very cold day. Not sure if the marshmallow gets softer (hope not), but if it does, then I know to enjoy these direct from fridge.