Max White Clinical Purifying Power Toothpaste 75ml - Hydrogen Peroxide Teeth whitening Toothpaste - Whiter Teeth in 5 Days - Deeply whitens Stains* - Enamel Safe for Daily use

This tooth will whitens your teeth if used twice a day for a month. Definitely made a difference with an electronic toothbrush

Love this toothpaste fresh taste My teeth feel lovely & clean after love the flip top 👍🏻👍🏻

The colours are the red and white you would associate with Colgate and it comes in a cardboard box. The tube itself has an easy to open cap but didn’t have any seal on the top of the tube. I mean it’s highly unlikely it would be tampered with so it didn’t bother me…but it might bother some. The paste inside is standard white toothpaste: minty but not too strong and produced a good froth. I can’t yet comment on the whitening effect as I’ve only been using it a couple of days but will report back after a couple of weeks of use. I think it retailed at £8 when I ordered it, which I think is too expensive for toothpaste and I’ve marked it a star down for that reason.

Great, I find it difficult to find this item in the shops. It does what it says in the packet, it makes your teeth cleaner and whiter.

Did the job. Made my teeth whiter—got ride of the slight yellow stain on my teeth due to smoking when I was younger and finally it taste is good

All good and it works well.

Not sure that the whiteness is maintained but cleans the teeth well.

I have used Colgate toothpaste for most of my adult life, and pretty much every tube I have bought in the last decade or two has stated 'whiter teeth' yet none of them have made any noticeable difference to my teeth. With that said, my teeth are not in bad condition for their age though they are definitely not the pearly white colour you see with every personality on TV these days. As for the toothpaste, the headline is whiter teeth in five days. I have been using it for around a week now and cannot say my teeth look any whiter than they were before I started using it. On the plus side the toothpaste has the usual pleasant Colgate minty taste. Also of note is that the toothpaste does not flow out as readily so you don't waste as much when you squeeze it which is a very good thing as this particular entry costs £8 per 75ml tube, a ludicrous amount of money for such a small tube of toothpaste. There is nothing wrong with this toothpaste, other than the price, so there is no harm in trying it once to see if it works for you. It hasn't for me so far but only time will tell if it does eventually make a difference. Three stars because it does not live up to the headline claim for me.