The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement

Upon receiving my copy of "The Omni Advantage," I eagerly immersed myself in its pages, reading cover to cover. Along the way, I paused intermittently to ponder the insightful ideas and concepts skillfully conveyed by Mehrnaz finding myself reflecting heavily on my own career in pharmaceuticals . With nearly 12 years of experience in pharmaceutical industry digital marketing, complemented by a diverse background in various digital tech and marketing roles, I felt well-equipped to engage with Mehrnaz's book and share my reflections with potential readers.Typically, I approach books discussing contemporary approaches with a degree of skepticism, recognizing the inherent risk of rapid obsolescence. However, Mehrnaz takes a refreshing angle by placing emphasis on the human element within the central theme of implementing change management and digital transformation in a pharmaceutical sales environment. Notably, the absence of fleeting technological references ensures the book's enduring relevance, making it a valuable resource for years to come helping navigate the ever-evolving technological landscape of pharma sales and marketing.This book is a must-read for anyone seeking to suitably enable customer-facing teams, helping them to adeptly embrace novel ways of interacting with healthcare professionals. Written in an easily digestible format, Mehrnaz leverages the power of her own personal storytelling as well as stories told from industry experts, adding credibility to her work by practicing what she preaches, (storytelling as a method of influencing and teaching is one of the central themes in this book), I wholeheartedly recommend this book and extend my congratulations to Mehrnaz and all those who contributed to its creation. Well done!

Wow! This book was totally refreshing. The pharmaceutical industry, as do others, face many evolving challenges. Personally, the Covid pandemic presented me with the biggest challenge that I have ever faced in my 26 year pharmaceutical sales career. I had a very successful career until the point that Covid struck, overnight that changed….no longer was I jumping into my car and seeing the many clinicians that I was used to seeing, instead I found myself stuck at home trying to make contact with those that were under horrendous pressure within the NHS. My company were reasonably good at trying to equip us with the tools to face a new and evolving digital world. As with anything, we can always do better! This book is a MUST read for everyone involved not only in the pharma industry but for all who have customers. It really does provide valuable insights as well as great tips on how to put these into action! Thank you Mehrnaz, I look forward to implementing your strategies.

Your book arrived today. I’ve read it all in one go!! Really enjoyed your insights into where we are as an industry and where we need to be. The book is easy to read and I WILL go back and digest each chapter again and I know I’ll use these concepts for my own development and to share with my team.