Dan S. KennedyNo B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits

Dan assembled an instruction book full of material u can use to grow ur bz. All u have to do is to take their bz out and put ur bz in (fill in the blanks). Note that u should review the book multiple times and each time u review it, u will close the gap between what u want and what u have.

If I could create a standing order for every new Dan Kennedy (family) book I would. There is always a golden nugget in every book that is worth the read. I provide a money back guarantee on my workshops that if I don't delivery something worth 10X what you paid for the workshop, I will gladly refund your workshop fees no question asked! Dan Kennedy's books always provide that kind of 10X value - of course we don't pay what they are really worth! I loved the new chapter format in this book with the "Five Application Breakthroughs" - this is just one chapter in a section of Applications & Examples ... great book, great read!

Great subject coverage from one of the OG marketing masters. Collect them all

Dan Kennedy, Darcy Juarez and Marty Fort dive deep into the nuances of direct marketing, presenting real-world case studies and actionable strategies that can be readily implemented. Follow the "ten rules" and you'll increase the effectiveness of your marketing.I've bent the corners of pages, made highlights and notes in the margins on almost every page.

Dan Kennedy's methods for taking a brick and mortar business and applying direct marketing techniques is well explained in this book, with real world examples from successful businesses that have done 10x their prior business with these techniques. A must read for marketing for any business.

This book is a great compilation of phenomenal timeless Direct Response Marketing lessons that relate to so many industries and fields. I love how the book shares powerful strategies that are easy to implement! Anyone can use these strategies to help grow and scale their business!

A very good breakdown for different methods for creating and maintaining successful businesses. Some of the methods presented for reaching customers are clever and ingenious.

I've already started to implement some of the recommendations from the book in my business.