R+Co BLEU Blonded Brightening Shampoo – Neutralizes Yellow Tones, Deposits Pigments Evenly, Moisturizes, Repairs Color-Treated Hair, Antioxidant-Rich Formula, 8.5 oz

I’m extremely happy with this product. I’ve only used it one time and it toned the brassy color out of my hair. I do want to note it comes with a card that you can plant. Love added touches like this from retailers.

Really knocks down the brassy color my hair can sometimes develop. Keeps my blonde bright and fresh and smells incredible. I've used quite a few different "purple shampoos" and this ranks among the best. Will continue using rest of bottle and would buy again.

Item contained mold inside the bottle. Hoping this was a one time mistake as I love these products typically.

I have used this gradually and carefully for a little while now. I am genuinely impressed at the very real results!So, first, I am grooving on the scent here. It's a little wild but doesn't linger after rinsing. And, I absolutely love the color and how it gradually impacts and tones my own color. And, know that this is real! It genuinely works! And, you do not need to use it with every shampooing. Instead, just use it when you start to see some brassiness. When that brassiness is gone, set this aside until and if you see it again. This way, you will always have the perfect blonde color!A really fantastic shampoo! I started impressed and I continue to be impressed with its effectiveness! Consider me a fan!

as described

So it didn't tone or help with the color at all but my hair fell soft it lathered OKBut it just didn't do any toning.

Great shampoo. Perfect for getting the brassy color out of hair. Smells amazing. Good quality, you don’t need much for it to do the job. Good deal.

we have quite a few different brands of this type of shampoo and this one is super deep purple. it works really well for my daughters (literally) silver hair. there are always a few spots that are a bit brass when she gets it done, but this takes it out fairly easily within a wash or two.