Schwarzkopf Live Ultra Brights 095 Electric Blue Hair Dye

I used this on prelightened very light brown hair, it was basically dark blonde that I put it on.The first time I used 2 boxes and despite saturating my entire head, was super patchy, the lightest areas didnt take and left giant gaps in my hair. It looked awful and was a muddy red colour.I had to buy another 2 boxes in my walk of shame to boots after using the first 2 from amazon and put them on as soon as i got home having done the first 2 in the morning. It is now red as in the picture, but has gone darker from using 4 boxes for two times at 30 minutes each, but at least its now actually red and not patchy.I didnt really like the consistency of the dye, it was so thick and really hard to pull through the hair as my hair is pretty thick (my hair in the photo is after straightening for an hour lol), so I highly recommend having much wetter hair as I left it far more wet the second time and it seemed to work so much better. It wasnt towel dried, it was totally wet just not dripping wet.As my hair is thick, and the mixture is thick, it caused hair to clump together and it was really hard to get my fingers through it the first time, which is probably why it left giant patches of where it didnt take.It didnt touch my darker brown roots, i wasnt expecting it to, but just to let you know you need very light brown hair for it to show up. My hair had been lightened quite a few levels from brown.It is not red like the box, but honestly I'm left thinking its just my hair. No red turns out the right red for me even if i prelighten my hair. Im wondering if its because I have ashy tones in it, and red is the opposite. Ashy is cool and red is warm (i am neutral and have both warm and cool lol). I am pleased with it now after the 4 boxes, and it is more even than in the photo im standing directly under a light, and I will say, the colour and conditioner is really good as even doing it twice in a day, my hair felt so great afterwards and soft and shiny and not dry at all hence why I still gave it three stars.Despite my problems, it is probably the best red in the way it looks, most of the reds i use come out muddy, even on prelightened hair, so it looks more modern than most reds look on me. I just love red so much though so end up doing it anyway.

But made my hair look like granny's after a couple of washes will be just right

Great product. Easy to use and quick results. Only reason it wasn't 5 stars as the gloves were not included this time (luckily found some others).

I have bleached blond hair with some yellow tones, this product didn’t really make an awfulLot of difference

Not quite got rid of my yellow roots from a bodged box dye but pleased it'll keep me going until I get to the hairdressers

Wish I could’ve taken a video when I first dyed my hair with the bleach it was that usual aluminous yellow, I put the toner on and it immediately looked like I come from the hairdressers it hard toned, down to a lovely blonde. I wouldn’t say icy but definitely got rid of the neon brassiness.

Does what us says

Pretty good Toner!