New Story, New Power: A Woman's Guide to Negotiation

This book was written for any woman who is interested in the art of negotiation! Easy to read and can be implemented both in their personal and professional life. Well written and engaging . I wish I had this book 25 years ago as I was developing my leadership. However it is never too late and I have appreciated the wisdom shared.

To all the women out there, especially those in early career stages wondering what is wrong with them, this book is your answer! From the moment you start reading, you'll find yourself nodding along, seeing your own experiences reflected in its pages. It's like a spark igniting a profound shift in how you view your world, your identity, and everything you've built so far. This book is an ode to women and their capacities, a powerful enabler, equipping you with skills and stories to confidently step into powerful circles without the fear of being labeled 'too assertive'.Beth Fisher's narrative complements the three pillars of being a strong yet feminine woman, famously articulated by Gisele Halimi: financial independence, determination, and occupying space. Fisher adds a crucial element to this: the courage to negotiate your path.More than just a book, it's an enlightening journey that will reshape how you see yourself, influence your daily interactions, and inspire who you aspire to be.

Highest commendations for Dr. Beth Fisher-Yoshida on writing a must-read book for all women regardless of career experience! Meticulously researched, Dr. Fisher-Yoshida offers an engaging and highly readable analysis of how women’s “stories” develop and impact negotiations and the strategies to transform results. The author’s relatable case studies and the thought-provoking reflection questions in each chapter are invaluable. Through these, Dr. Fisher-Yoshida coaches her readers to consider how they can immediately create a new story and claim their new power. Her inspiring and well-informed approach is a game changer in and outside the workplace. This masterfully insightful gem is a perfect graduation, new job, or “just because” gift!

New Story, New Power: A Woman's Guide to Negotiation by Dr. Beth Fisher-Yoshida profoundly impacted me. While the book primarily focuses on women's experiences, it opened my eyes to the intricate dynamics at play in negotiation and the influence of cultural narratives. I realized that there is much to learn from these insights, as we all can benefit from understanding the challenges faced by women in negotiation. Dr. Fisher-Yoshida's practical steps for disrupting negative self-talk and transforming our narratives have provided me with valuable tools to enhance my own negotiation skills and foster a more equitable and supportive environment for all. This book has broadened my perspective and reinforced the importance of empathy, self-awareness, and inclusivity in negotiation.

Dr Fisher-Yoshida provides an excellent review and examination of the environment in which women engage with negotiations. This well written book clearly details both the establishment of existing conditions and a way towards maximizing the effectiveness of the negotiation landscape for women in the profession. However, more than this, this book yields great insight, regardless of gender, on considerations for making, and claiming value at scale, by becoming cognitively aware of the dangers associated with stereotyping. Simply Excellent

This excellent book explains specific challenges faced by women as negotiators. It encourages readers to re-think narratives that may consciously and unconsciously influence their behavior in negotiations. A scholar practitioner, Beth Fisher-Yoshida provides strategies and techniques based on her extensive research and personal experience in the field. The book includes realistic case studies that illustrate how to apply the theory. In fact, this book is useful for people of all genders as everyone can benefit from these insightful strategies for increasing their success at the bargaining table.

This book is amazing! It's an incredible reference and tool for women to easily learn how to advocate for themselves. She teaches us to remove our fears that limit our success in our life. Dr Fisher-Yoshida coaches women to learn how to shut down their internal noise and learn to gain empowerment. I enjoyed reading this very well written book.

I knew enough to know that I didn't know what it takes to negotiate effectively. But what I didn't realize was how important preparing for negotiations was before ever coming to the table!In this book, Dr. Fisher-Yoshida takes you through a step-by-step approach.While Dr. Fisher-Yoshida's tips on approaching negotiation can be useful for all genders, as a woman, capturing the nuances of what women need to do to be more effective negotiators has been most meaningful. Further, as a multi-racial woman, I can see how the cultural stories I carry make a difference in how I negotiate.In reading this book I can see how emotions have a time and place (like watching movies, sports games, or art) and the more I can manage them, the better off I will be in my negotiations. This has been the most difficult to practice, however, this book offers sound benefits to outweigh the costs of emotions running high during negotiations which in turn helps shift and transform behaviors.I enjoyed the full case studies Dr. Fisher-Yoshida included near the end of the book. She takes you through all three phases of the negotiation process which made what used to be daunting much more tangible.Highly recommend this book!