

🔥 Turn heads with bold, brass-free red in just one step!
L'Oreal Excel Hicolor Highlights Red is a permanent hair color designed specifically for dark hair, lifting 3-4 levels in a single step without pre-lightening. Its innovative formula eliminates brassiness while delivering vibrant, long-lasting red tones with a quick 30-minute process. Enriched with conditioning agents, it ensures maximum shine and hair health, making it the go-to choice for professionals and trendsetters seeking standout color that complements darker skin tones.
| ASIN | B004KEQKR4 |
| ASIN | B004KEQKR4 |
| Best Sellers Rank | 12,077 in Beauty ( See Top 100 in Beauty ) 167 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Colour | red |
| Country of origin | USA |
| Customer Reviews | 4.6 4.6 out of 5 stars (3,551) |
| Customer reviews | 4.6 4.6 out of 5 stars (3,551) |
| Date First Available | 27 Jan. 2011 |
| Format | Cream |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 15.2 x 5.1 x 7.6 centimetres |
| Item model number | SG_B004KEQKR4_US |
| Item model number | SG_B004KEQKR4_US |
| Manufacturer | L'Oreal |
| Manufacturer | L'Oreal |
| Package Weight | 0.14 Kilograms |
| Package dimensions | 19.5 x 12.6 x 5.4 centimetres |
| Product Dimensions | 15.24 x 5.08 x 7.62 cm; 140 g |
| Product Dimensions | 15.24 x 5.08 x 7.62 cm; 140 g |
| Speciality | Permanent |
| Target audience | women |
A**R
Good product
It’s the shade I wanted extreme red, perfect for me my skin tone, product is good but last max 2 weeks for me as I have white hair on the front head line.
M**I
Lovely colour
I love love love this colour, it’s so unique that people always ask where I got it, I love how it suit my skin color as a black person, I mixed both red and magenta to have like a cherry colour. It doesn’t fade quickly at all, the only downside is side that when water gets on your hair, it can stain your clothes, asides that it’s a great buy
S**K
BEST HAIR DYE - The only one that works!
For years I have always wanted Ariel hair & no matter what hair dye I used the red wasn't as bright as what I wanted - Bare in mind that my natural hair colour is dark brunette. I finally bit the bullet back in April 2023 & bleached my hair, whilst my hair was okay with the first bleach the thought of doing it again was to much plus I didn't feel comfortable to bleachy own hair (I'm lucky I have a very good friend who did hairdressing at school but I didn't want to constantly bug her!). I Googled different brands, this was the one that many people had said it did exactly what it stated on the box so I ended up buying it & honestly have never looked back since! This perfect as you don't need to do a separate bleach dye THEN use hairdye in top - Saves you alot of time in my opinion, my hair always comes out fire truck red & I have never had a problem. 2 years later, I still buy this & normally in bulk as I only dye the roots now (every 4 months) then the rest of the hair with crazy colour fire red.
A**N
Wanted this for so long!!! 😊
Amazing stuff!!! I will most definitely be buying again....its beautiful colour for SUMMER And when the sun hits my hair BAM its a stunning red I couldn't be happier 😊 My story... Had a bit of a bleach disaster ombreing my hair and vowed never to go near bleach again!!! So how was I going to achieve red for the summer?? I Done tons and tons of research and this product kept being mentioned, so I went ahead and purchased 👍😊 I have dark hair anyway but over the years I have dyed my hair black/blue black etc i will soon to be hitting my mid 30's and have wanted my hair red for so long, I needed to achieve my ultimate goal of having red hair WITHOUT the use of bleach!! So....I ordered 3 of these and trust me you will need them if you have dark medium length hair😊 It took me 3 days to achieve my colour Day 1 - used colour b4 brought me back to my Natural hair colour... 1 was enough for me it did pong a bit I wanted red hair so I dealt with it lol this was good stuff and left me with no dye in my hair what so ever, followed the steps religiously and left my hair dry naturally Day 2 - used 2 hair boxes of dye with 30 Volume developer I purchased the loreal developer from amazon too but get the larger size as your gunna need it. Add dye to hair from tip to about 2-3 cm away from root and leave on for about 10-15 mins then add rest of dye to root area for time specified, wrap hair in clingflim or carrier bag, (I put a winter hat on over my Clingfilmed hair, kids and hubby had a good laugh 😂) Rinse in LUKEWARM TO COLD WATER and condition, left to dry naturally Day 3 repeat day 2 BUT I didn't add any dye to my roots as they took very well 😃 My hair came out just the way I want it, i know using this again will achieve a brighter colour but for now I am very happy with the results My hair is not dry or damaged in anyway so this dye is great for me!! And best bit so cheap too!!! Just wanting to share my experience and hope it helps but I am NOT a hairdresser, i have been so disappointed leaving hairdressers over the years so for 10 years i have dyed and cut my own hair so I know what works for me everyone is different so..... My advise is ALWAYS do a patch test And Research research research there is loads of advice out there I hope this review has helped and Hope you get the results u want!! good luck everyone 🍀😊 xxx
U**T
Perfect red color
I didn’t neeed to bleach my hair and I have black 4c hair
D**A
Red dye
This must be used with developer can't be used without. Lovely red colour but does fade quite quickly. Easy to use
D**Y
Amazing
Amazing product would highly recommend
E**E
Love it
Lifts dark hair to a beautiful shade of red - quick, easy and simple - no bleach powder required (peroxide only)
K**N
Cheveux parfait
M**E
Color intenso y muy duradero
V**A
Heb bruine haren , de kleur heeft heel goed gewerkt
L**I
This has consistently been my “go-to” for a nice bright red. I naturally have a dark auburn color. I can go from that to fire engine red in less than an hour. It doesn’t fry your hair. Years ago, I also had luck using this dye with previously box dyed hair. I recommend it to everyone as I receive a lot of compliments on my hair. It lasts a LONG time if you maintain a routine of washing your hair in cool water only. I usually only have to touch up the overall color (using red manic panic) every 2 months. It’s really easy to do root touch ups with this too. I have always used it for all over color rather than highlights.
J**Y
This is the most amazing hair product for anyone wanting to go from a dark hair colour to magenta, even over dyed black. I sing it's praises to everyone. I used to bleach my hair to get to a pink colour which completely damaged it but with this I don't have to. I LOVE IT xoxox
Trustpilot
Hace 2 semanas
Hace 1 mes