Dan AntonelliBranded Not Blanded: KickCharge™ Your Home Service Brand

If you’re at home service business owner, this book is definitely worth your time!

can’t say enough about this book whether you’re just starting out or you’ve been in business for 10 years like myself and you’re considering a rebrand just like there’s one Tom Brady or one Bill Belichick there’s only one Dan Antonelli and he shares his life‘s work with you right here in this book for a very nominal fee I guarantee you that if you read it, you will have inspiration clarity and a clear understanding of what to do and what not to do yes, you will have to be creative, but I assume that you have some of that with you and you just need guidance if you’re reading this or looking into reading this book!Thanks Dan for this book!

I bought this book after I had a Zoom meeting with Dan himself, though a plumbing problem. All I can say is whoever is in the home service business or starting up read this book. I started my plumbing business 8 years ago, and before I opened up, I contacted Kickcharge. I didn't have the funds to go with his services, and here I am wishing I would have figured out a way that I would have signed up. We will be getting in touch with Kickcharge to see if they can charge me up.

This book has fundamentally changed the way my company approaches branding. It's a blueprint for success. Any business looking to improve their image can benefit from this book.

I absolutely loved this book and it is packed with so much powerful information!!

I recommend this book whether you are a one-person (1 van) startup or the hometown dominator in your market doing $20M/yr in HVAC, plumbing, and electrical services.As a small business owner I have put "branding" and "design" on the back burner of priorities. After reading Branded Not Blanded, I recognize how much money/opportunities/authority that I have missed out on in my first 4 years in business by overlooking the importance of a brand.The reality is I have had a wide variety of different taglines, fonts, and colors across the different channels within my marketing. From company vehicles, to direct mail flyers, to sales brochures, to employee uniforms, to the website, social media bio's.... the list goes on and on.Dan has case study upon case study with real companies that demonstrate that his agency is the go-to for branding expertise. On the surface level you may think that rebranding is just about vehicle wraps, but this book depicts how branding also impacts your company culture and ability to recruit top tier talented employees within your industry.You'll get several decades of expertise and insight for less than forty bucks. Just order the book!

I bought this book because I am part of a social media group for business owners in home service related fields. I asked a question about branding in that group. There were a lot of people in that group who were praising Dan (the author) as being “the guy” when it comes to branding. Dan actually responded to that post as well! To my surprise he said to send him a message and he would try to help. I sent that message and it turned into a phone call. He was genuine and helped me out no strings attached. I bought the book and can honestly say I learned 10x more about branding in this short book than all my years combined. (By the way, he also has some great YouTube content!) Very easy to read book and no doubt this guy knows branding. Nice guy too! Easiest 5 stars I’ve ever given.

The media could not be loaded. This is the absolute best book ever written about home service company branding. Dan has created a perfect resource for all home service companies big and small to help businesses understand what is truly possible with a strong brand. Dan covers everything from the name to the overall brand package and provides excellent examples with impactful images throughout the book.If you are giving any thought to the branding of your home service business (and you should be) this book is a must-read!