Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review. When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift. This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop. While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups. It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs. The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding. Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.

There are so many 'White Space/Blue Ocean' - type business management books out there but there is a reason why the original Blue Ocean Strategy is so important. This is a build on it with more modern and relevant use cases. Okay, so not touching upon a world of Gen AI and Metaverse, but it doesn't take a leap of faith to propose how one might use the Blue Ocean Shift frameworks with these new technologies. And that is part of the point why this is a different business management book, because it offers a clear thinking framework to open up new ideas and frame issues in different ways. It can be utilised in both micro and Marco senses and unlike many other books of this ilk, it is easy to pick up and use in the moment.

An excellent book that will surely open your eyes to the simple but yet not often traveled road of finding opportunities. Highly recommended.

Invaluable insights accessible to strategy experts and novice. Well structured methodology and frameworks backed with helpful examples. I highly recommend it.

awesome follow up with practical help and advice ......

The contents are very helpful, love it!

Mostly a rehash of the Blue Ocean Strategy!

I teach Blue Ocean Strategy to CEOs in the UK. The original book was great on concepts with many breakthrough ideas that defined a new era of strategic thinking. However, the reader was left to figure out how to apply those concepts to their businesses. This book is the "How To" guide. An excellent read throughout. Much less theoretical much more practical.

実質10年ぶりの本格的出版。Blue Ocean Strategyが理論の解説中心であったのに対し、こちらは理論をプラクティショナーがコンサルティングプロジェクトとして適用、実践した事例が中心です。英語版にはハードルを感じる方も多いと思いますが、少し頑張って、こちらを読まれた方が、本質が理解できると思います。

Muy bueno. Estrategia del Océano Azul explicado en la práctica. No solo la teoría.

Great book. Helped me to understand the marketing strategy.

Avant de l'acheter j'ai lu des commentaires, certains disaient qu'il ne fallait pas l acheter car , exactement ce qui est écrit dans océan bleu,le livre initial. Pour ma part ce livre est une mise en œuvre de la stratégie océan bleu étape par étape ,donc forcément utile de l'avoir si on veut non pas juste savoir que océan bleu est une stratégie qui existe quelque part .. Mais si on veut l'appliquer

This book is a great business read. Written in simple words. It delves into practicality more often than not. The basic premise of the book is simple. Organisations tend to turn inwards or towards the competition when they're trying to expand. However, they should turn outward and think broader than sheer competition. Organisations should cross the strategic boundaries set by existing practices and set out to build their own reality. Authors have provided tools alongside major ideas. These tools turn the ideas into practical realities.