Building A Successful Micro-Agency

I would say the most effective practical read i have gone over , if you are a serious agency owner or planning to , you need this book. Dont start an agency until u read this

Someone recommended this on Reddit --- and as one who has spent time in small business, sales and marketing generalist roles and always flirted with the idea of starting a marketing company - this book provided me insight into the various paths one can choose, the realities of staying micro vs. growing as well as the pros / cons of technical niche vs. industry vertical. It was an easy read and I recommend for anyone contemplating this path.

I purchased five books on growing/running digital agencies and this is by far the most relevant and useful of the bunch! It's full of practical advice for both beginning and experienced agency operators. Give it a read!

I've become a fan of Gil and Anya for a year now since I've read their book "Becoming a Digital Marketer" (Also highly recommend as they combine both soft and technical skills). Their story has been my inspiration since then. I finished the book "Building A Successful Micro-agency" in one sitting. It gives you a handful of practical advice and no bullsh*t as usual. I also love the fact that the tactics mentioned in the book are actually subtly applied in the book itself - identifying and targeting only a niche, developing your brand by storytelling & being authentic...etc. You do not want to serve everyone and be left nowhere. It also started off by telling the reader that the book is written for someone who wants to run a solid and sustainable agency, which is exactly why I picked up this book. The seasoned digital marketers also tell you how you should deal with different situations. I can't count how many times I've highlighted while I read. As exaggerating as it may sound, the book is as captivating as Harry Potter to me (part of the reason could be I'm a marketer and I could resonate so much). Thanks Anya and Gil! Keep it up!

I admit to liking when people think the same way I think... so I think that's why I like this book so much. But also, I like it because it's such a well-written, contemplative piece. I think this should be required reading in any marketing degree program, not only to prepare the way for any student who may consider someday starting an agency, but so those who will become clients of agencies are better prepped for how to hire good agencies with the right mindset! The thing I love about this book, is that you get both the strategic and the tactical. You'll learn how to think about starting a small agency, as well as get practical insights for what steps to actually take in order to determine things like niche and pricing. This is well worth your time! A steal of knowledge for the price.

Can't even read the book, bought the kindle version, not even compatible with my kindle paperwhite.