wet n wildPhoto Focus Concealer, Light/Med Beige, Under Eyes, Makeup, Blemish, Full Coverage, Lightweight

Light Ivory is medium cool taupe - ZERO YELLOW! YAY!! I am so glad to find this. Besides perfect cool shade - it dries fast - easy to blend (just tap) and #1 it helps my makeup look ideal shade too. Amazing. It does great job under eyes! Best Ive ever found. 10 hrs plus - still looks new and color has not changed. WOW. I stocked up.

Why did you pick this product vs others?:The price so lower than the others. I do recommend this product.

I bought 3 of these because it was cheap and I couldn’t tell which was my shade. I got the light med beige which was the perfect shade in the package but the minute you put it on your face it darkens the color so it made for crappy brightening under the eyes. I used the medium peach one as well because I thought the beige one was too yellow when it did oxidize. That one darkened soo pink that basically none of these worked out on their own. I had to mix this lighter shade to the other 2 I got to create the shade I really wanted. I use this one under my eyes since it was bright enough and can be layered but it’s a very light coverage. I would use your hands to blend because a brush left me patchy. It does dry quickly so work in small sections first. This is the perfect concealer if you are running out of your main one or want the most natural look ever because the coverage can be worn so sheer. I use the Milani make it last setting spray to rehydrate the makeup after application and it stays on all day after that. Again get a shade 2 times lighter than you think because the shade is so much darker than it appears. Most likely would not be buying again but I wanted to try it out.

It has really good coverage, hydrating and lasts all day.

It's more of a medium coverage concealer than full coverage. It works okay. I have bad eye bags and creases, and it does a decent job of blurring the creases, but it often settles into fine lines. I wouldn't use it alone for my under-eye makeup. It's good for building upon; I'd use it first, then a fuller coverage concealer. It brightens the dull parts of my eyes. I wish it had fuller coverage for days when I want a quick fix and don't want to do a full face. For the price, it's not bad, but I've used better concealers. I think someone with less noticeable under-eye circles might like it, especially if they're going for a more natural look. It's buildable, so you *can* get closer to full coverage, but it takes some work and you have to be careful not to apply too much at once or it'll get cakey. I probably won't repurchase it, but I'll use what's left.

MY FAVORITE CONCEALER EVERRRRRR!! I will never switch to another brand, this one is PERFECT!

Wet n Wild has the best products. Wrapped for protection, best price, everything from lipgloss to eye shadows, concealers, they’ve got the product that works. No matter what age you are, they have what you need.

This liquid concealer goes on smooth and doesn’t clump. Is fragrance free and feels light on my skin. I found a good match for my skin tone and I’m sure you can too. I use my finger as well as a brush to apply and it dries in time for my foundation or powder. I love it!