The Digital Matrix: New Rules for Business Transformation Through Technology

Venkat Venkatraman has written a very powerful book about how to compete in the digital world. The concepts and frameworks with real examples is a highly-recommended reading for all managers. His book is not a short list of 5, 6 or 7 things to do to succeed with digital transformation, but clear insights for how to shape your strategy and drive the digital business transformation. Venkat’s book is a very helpful tool if you want to succeed in the digital future.

Venkatraman is able to eloquently describe how companies can think of digital transformations and approach the endeavor of participating or orchestrating ecosystems around their products, platforms, services and solutions. The Digital Matrix framework is a spot-on perspective on how to decide the strategy a company should take around technology impact and digital discovery. I believe these topics will continue to gather relevance as technology capabilities and innovations percolate in all business areas and get weaved into traditional products during the next decade.

A really good framework for understanding digital transformation and how different types of businesses are affected by it. The book sees beyond specific technologies and hype, making many relevant examples along the way. I highly recommend this book.

Interesting book,t shows you all the way to develop the digital matrix in your organization and the way to think about it

Interesting book, was the course book for an EDX.com course on digitization. Better than the course ...

Great read and very interesting directives

All the ideas in the book are what puzzle me for a long time. The book will help you think about digital technology more pratically and systematically. if you are interested in the digital transformantion of business strategy, I would recommend this book.

This is a must read for executives wanting to assure their organization's leadership in the digital era. New times require new insights. Venkat's book provides pragmatic frameworks for define their ecosystem, providing specific examples, and valuable frameworks. Don't take it from me.Read endorsements from the IBM CEO, Merck EVP/CIO, McKinsey Global CIO, former Walgreens Boots Alliance CIO, and academic leaders. They know great work when they see it. See what they have to say at thedigitalmatrixbook.com. Then buy the book.Finally, this is the culmination of a career of thought leadership dating back to Venkat's seminal work at the MIT Sloan School. His Strategic Alignment Framework, Value Center and IT-Enabled Business Transformation were guidebooks for the last generation of executives.In the digital era, you need a new playbook. Now you have it. You'll thank me later.

Unter der Vielzahl von Büchern zum Thema Digitalisierung ist das ein Buch, das klar und logisch aufzeigt, was unter Digitalisierung zu verstehen ist und wie man in der Praxis das Thema strukturiert angeht.Peter Renold, Consultant Digitalization

Livre facile à lire. explications claires et concrètes sur la digitalisation de l'économie et ses implications. J'en ai acheté 5 exemplaires pour des collaborateurs. Je recommande.

This book helped me refine my ideas! Fully recommended!

Venkat is one of the great sages of the digital economy, with his roots back at MIT and its famous programme, Management in the Nineties. With such vast experience at hand, Venkat paints a compelling picture of how large incumbent organisations must prepare themselves for digital disruption, including the partners they must seek, and the competencies and skills they must acquire. In his book 'the digital matrix', Venkat sets out an intriguing game that incumbets, start-ups and digital giants can play together. This new game challenges all the traditional rules of strategic planning and presents a more relevant play-book for the digital economy.

Very easy read. I have read other books, where they make it really complex than what it is. However, this book is very easy to read. Also fact that I saw the 1 hr video presentation by Prof. Venkatraman, helped a lot to understand the concepts more clearly.Worth the investment.