Winning B2B Marketing

Very deep and practical book. Easy to read.

Chris Ryan is one of those rare guys who ‘gets it.’ Both practical and useful in setting day to day priorities, and strategic in providing a framework to think about how everything fits together, Winning B2B Marketing is a terrific roadmap for marketing success. In a sea of marketing books that pretend to understand how difficult it is to get mindshare in a very cluttered marketplace, this book is different.

I was looking for a modern book on marketing with advice on maximizing online content. I found Christopher Ryan’s book, the book is insightful and enlightening. Chris provides the blueprints to create a successful marketing program. Each chapter builds upon the last, building the foundation for a successful marketing program. I highly recommend Winning B2B Marketing: How to Use Fusion Marketing Methods to Drive Revenue, Leads and Awareness.

Would be a great starting point for beginners. For more experienced marketers, if you've never put all your marketing efforts into a structured frame, this is a good book to reenforce your knowledge and structure your work. Can be a good handbook to always refer back to.

“Chris has achieved the difficult task of separating but yet combining the arenas of Sales and Marketing. The ‘How To’ steps in his book will help the business owner or marketing exec achieve success in the day to day operation of their business. His dialog speaks not only to those that have been in business for some time and need a "boost" in their sales but also to those ‘newbies’ that are just beginning their first steps to starting a successful business.“

B2B buyers are more discerning. The sales force is more demanding. Now it’s time for marketing leaders to step up, which is why “Winning B2B Marketing” is a must-read. It’s chock full of strategies and advice from Christopher Ryan’s extensive real-world experience. Bob Thompson, CustomerThink Founder/CEO and “Author of Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.”