Pyramid Principle, The

great book. should be required reading for any freshman in college.

First off, the book is great which is why I have given it three stars. I would have given it no stars because it's the worst digital book I've ever seen! It's not even a scan, it looks like a pirated version that was put together with photos with an old Nokia phone. Just horrible. It's so blurry at times, you can barely make out the text. The margins are misaligned, the pages are not straight, etc. I'm surprised this meets Amazon's standards, honestly. Let's get a proper version up!

1. The author presents information in a very complicated way. He prevalently uses long sentences that are not very readable; uses words that are seldomly used in everyday life. 2. The author addressed people with he/him, excluding anyone else! 3. Overall I find this book to be hard to follow and does not provide the help I am looking for.

Barbara Minto's book, "The Pyramid Principle," continues to be a business communication classic and I am glad it remains in print and continues to be reissued as in this edition. See my remarks related to an earlier version which continue to remain relevant. Foundational Work In Visual Thinking - This reviewer first became acquainted with Minto Pyramid Principle concepts and diagrams when part of leading consulting firms where we were exposed as part of efforts to improve our proposal and presentation efforts. Eventually having the opportunity to go back and look at her book in detail showed how helpful it can be in a number of ways. While she explains her approach in detail, a careful reading, also provides additional background and context that might not be evident at a casual glance. A brief introduction reveals that Barbara Minto was the first female consultant hired by the famed McKinsey consulting firm in 1961. One of her initial tasks was to improve European operation consultant writing skills. Recognizing this need was more widespread in the firm, she started developing the method described and refined in the various editions of her book to clarify thinking and expression. Those familiar with McKinsey or who have read books about McKinsey and its approach to problems solving such as those by Ethan Rasiel and Paul Friga can see parallel's with Minto's work, e.g. rotate their issue and decision tree examples 90 degrees and they resemble Minto Pyramids. It seems that since the first edition of her work preceded theirs by more than a decade the Pyramid Principle was one of the first to describe the McKinsey approach (see Duff McDonald's "The Firm: The Story of McKinsey and Its Secret Influence on American Business" that mentions Minto's contribution). In any case, Minto explains the rationale and steps in applying the Pyramid Principle in both in writing and presentations. The reasons and benefits of a "visual thinking" approach are detailed. Later in the book, she also explains ways this "abductive" method, as first coined by Charles Sanders Pierce, differs from deductive and inductive methods. Throughout the book there are other nuggets to be mined. While there are more recent guides to presentations that have been popular with consulting firms in recent years such as Dan and Chip Heath's "Made to Stick," Minto's Pyramid Principle continues to be a classic in its own right. Become familiar with the Pyramid Principle as a foundational means of clarifying your thinking and presentations.

Great book. What a shame, its not available on Kindle

I really like the book, the information is very useful, but the book has a lot of blank pages. Starting around chapter 4, the book has a pattern of two printed and two missing pages. So far based on what I’ve noticed, the book is missing at least 10 pages. This is really disappointing as I am enjoying the book, but it is certainly hard to read with so much missing content.

Looks and feels like a $1 book. The version I got (in America) is only authorized for resale in India... which is a bit odd, because this definitely seems like the official version. Text goes too close to spine. Sticker on cover looks cheap. I'd heavily recommend the book to a friend, but I'd advise them to either buy a used hardcover version off of this listing or try to find a new one.

This issue is not with the content but the formatting of teh Kindle version. It is a horribly scanned copy not a true Kindle Version. It makes reading on Kindle as well as Computer horrible. Get the physical copy.

A clear, easy-to-read book to help you write in a way that is clearer and better structured. I've purchased and read this for my dissertation.

Barbara Minto's "The Pyramid Principle: Logic in Writing and Thinking" is an exceptional guide that has transformed the way professionals structure and communicate their ideas. Developed during Minto's tenure at McKinsey & Company, this method has become a cornerstone in business communication, particularly within consulting firms.​ Key Concepts: Top-Down Communication: Minto advocates for presenting the main idea first, followed by supporting arguments and evidence. This approach caters to the modern reader's preference for efficiency and clarity.​ Logical Structuring: The principle emphasizes organizing ideas into a pyramid structure, ensuring each level supports the one above. This method enhances readability and comprehension.​ MECE Framework: Standing for Mutually Exclusive, Collectively Exhaustive, this framework ensures that ideas are distinct and collectively cover the entire topic, preventing overlaps and gaps.​ Application and Relevance: While rooted in business and consulting, the Pyramid Principle's structured approach is beneficial across various fields, including journalism, academia, and any domain requiring clear and persuasive communication. It aids in transforming complex ideas into accessible narratives, making it a valuable tool for professionals and students alike.​ Critique: Some readers may find the book's content dense, with its technical jargon and extensive examples. However, for those willing to engage deeply, it offers profound insights into effective communication.​ Conclusion: "The Pyramid Principle" is more than just a writing guide; it's a comprehensive approach to organizing thoughts and presenting them logically. Embracing this method can lead to more persuasive arguments, clearer reports, and overall improved communication skills.

The book itself is great. Kindle-version is of very bad quality: - Table of contents is missing. - Quality on screen is very bad (see screenshot) - Pages' edges are cut off right at the end of the sentences. No spacing - It shows two pages at a time

J’avais du mal à synthétiser des informations complexes en une histoire cohérente, alors mon ami, qui est manager chez McKinsey, m’a parlé de ce livre. Je l’ai fini de lire. Les deux conseils que j’ai le plus appréciés : 1. d’abord, le titre du chapitre doit toujours donner un résumé du contexte, pas des mots généraux comme “conclusion” ou “recommandations”. 2. Ensuite, il est naturel que le processus de réflexion soit différent de la manière dont les idées sont présentées. Ainsi, mes idées devraient être organisées en pyramide, de sorte qu’il y ait des points que je pourrais sauter d’expliquer si tout le monde est d’accord sur l’idée véhiculée par le titre du chapitre lui-même. Que pensez-vous? :)

o livro tinha avarias na capa - plástico soltando e amassados