Photo Focus Dewy Foundation Rose Ivory

I haven’t been tempted to buy a product from a brand called “Wet n Wild” since I was a young teenager, long ago. Frankly, the brand name is embarrassing. However, I bought this on a whim and am so pleased by the quality. For reference, I’m middle-aged and have sensitive skin that gets dry and irritated in dry, cold weather, and I’m also highly susceptible to acne from many skin-care & cosmetic products. I have fair/ light skin with cool undertones. After liberally moisturizing and applying sunscreen, I apply the foundation with a damp tear-shaped makeup sponge. I use the smallest possible amount that will even out my skin tone and adequately cover redness (I’d rather have some imperfections show than make my foundation look too visible & obvious). I apply the slightest bit of loose powder with a fluffy brush and then continue with the rest of my makeup routine. The coverage is great — it really is dewy, and as long as I moisturize enough and don’t go crazy with setting powder, this foundation doesn’t dry out my skin, look cakey or mask like, or do any of the things that are the bane of older skin. I can’t speak to its staying power as I don’t really examine my face at the end of the day, but it looks fine to me. Everyone’s skin is different, but at such a low price it’s definitely worth a try. Over the years I’ve used much more expensive foundations, and this one is 100% competitive.

This is my GO TO drugstore foundation. I love how affordable it is yet SO GOOD. It gives a glowy look but has great coverage. It can be used for an every day look, and also a full face look because it's very buildable. The shade match is also really great! Highly recommend!!

I really liked the true pink undertone of the foundation, which can be really hard to find. Other products sit very well on top of this foundation and blend out nicely. Otherwise, some minor complaints would be that it's not as dewy as anticipated, and maybe not for oily skin. I have very dry skin and by the end of the day I had to reapply powder which is not usual for me at all. It wasn't a big bother for me, but I can imagine it would be a problem for oily skin. There is also a little bit of odd smell to it, but for the price I can't complain at all.

Lasts all day. Great coverage! Applies great with fingers or brush. Don’t need much to cover well.

I wish it had a little more coverage but it's good and it doesn't make my skin feel dry I just don't know if it's breaking me out or not it's probably not for people like me who most foundations cause acne

This makeup is better than any high-priced makeup that I've used. It has very good coverage and leaves my skin looking moist without being oily. I even use it as my eyelid primer without worry that it will cause my eye makeup to smudge. I have 2 very deep lines where all makeup will pool, but after about 5 minutes I can gently wipe the excess from those spots with a finger and the pooling is gone. I'm in my 70s and am frequently told that I have beautiful skin.

I was shocked how much i loved this makeup. Its the perfect color for me. It has amazing coverage, yet not heavy. Even covers my dark circles, and doesn't irritate by eyes or face. I do make sure my face is well moisturized or i mix with a bit of moisturizer. It stays on til i wash it off. I do lightly smooth over my creases a couple of times a day, not sure if others notice, i do. I don't have any reason to go back to MAC foundation. It was only brand able to have foundation to match my completion and skin type. I 1st tried the nude ivory, it was ok, tho a bit to warm, the rose ivory a perfect match. I was shocked. I had people around my apt community i don't often see comment how good i look. I'm hooked. I can put the $ i save not buying MAC foundation towards my shiseido skin care. I also love the waterproof eyeliner and brow pencils.

I was pleasantly surprised by how well the color matched my skin tone. Having lot's of red in my skin, it's sometimes difficult to find a good color match. Also, was really pleased with the coverage. For the price point, I highly recommend this product. The longevity is great as well. Overall, I'm impressed.

I love this foundation! It feels light on my skin and a little bit goes a long way. It blends well and doesn’t feel heavy or sticky.

J’avais demander rose ivoire et j’ai reçu beige doux…la qualité est bonne mais ce n’est pas ce que j’ai demander

Pros: • Foundation blends very well. • Good coverage (not full) and doesn’t feel like you’re wearing foundation. Cons: • The application wand is unpleasant/cheap, there’s no guard controlling how much foundation is going onto the wand; it’s hard to control where you want the foundation to go when using the wand. The con doesn’t really matter to me since I never use wands and prefer using a separate brush to apply foundation. The product itself feels amazing on my skin and worth the price. I definitely recommend buying.

Love this foundation! Beautiful dewy skin look. Perfect for those who detest the "matte" look. I receive lots of compliments on how good my skin looks. Sheer and lightweight. Awesome price!

Lots of colour options to match skin tone. Goes not smooth with no oily reissue