

✨ Own your ash blonde glow — shine brighter, last longer! 💁♀️
WELLA Color Charm Permanent Liquid Hair Color in Pale Ash Blonde delivers professional-grade gray coverage with Liquifuse Technology, boosting shine by up to 43%. This fade-resistant formula offers vibrant, long-lasting color in a quick 45-minute process, supported by 62 mixable shades for personalized results. Its gentle floral scent and easy application make it a must-have for millennials seeking flawless, salon-quality hair color at home.











| ASIN | B07Q59K7JF |
| ASIN | B07Q59K7JF |
| Best Sellers Rank | #14,984 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #149 in Hair Color |
| Brand Name | COLORCHARM |
| Color | 9A Pale Ash Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.5 4.5 out of 5 stars (3,877) |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00070018105660 |
| Hair Type | Normal |
| Item Form | Liquid |
| Item model number | 99240013891 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Material Features | fade resistant |
| Number of Items | 1 |
| Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage |
| Product Dimensions | 1.87 x 0.97 x 3.66 inches; 2.08 ounces |
| UPC | 070018105660 |
| UPC | 070018105660 |
| Unit Count | 1.4 Fluid Ounces |
A**R
7AA is a very nice warm ash with gold undertones! Made my roots auburn.
I used 7AA on what was a level 6-7 after bleaching. My hair is a natural 4-5 brown. I used the whole tiny bottle (should have gotten two) focusing on mainly my fresh bleached blonde. I left it on for about 45 minutes after washing my bleach out. Since I only lightened about 2-3 levels higher and toned with this permanent color my hair still feels super soft! I used 20 volume developer for both my bleach and for this color. It did lift my roots to an auburny color that you only really see in person. I’m not mad about it.
J**E
Prefer this to toner
So I do bleach, my hair as you can see in my photos my roots are very yellow, and the rest of my hair is just ombré down of like 8 different shades of blonde. Now I decided to switch to this product instead of toner because toner fades with heat and water and I feel like it’s always impossible, trying to get my ends to match my roots. I am not hair professional. But this product I put on dry hair all over my head left it on for about 40 minutes and my entire head is the same color blonde and is significantly less dry and coarse than if I were to use toner. I went out on a whim and tried this product and I will forever be using it. I think it leaves my hair, the perfect shade of “old money blonde” and I don’t have to worry about mixing toners to avoid brassy roots. I did go ahead and add some photos in natural light and what it looks like after it’s grown out and as you can see, my hair is still the same blonde which you would never see after a bleaching tone and eight weeks of grow out in my opinion. Also the last photo with my Starbucks mustache you can see where I decided to do a root smudge with this product instead of a bleach and it doesn’t look too bad, but it’s clearly not as blonde as I would like so I won’t be doing that again, but I figured I would add that for reference for any other Blondies out there.
G**A
Perfect for greys
This color is amazing covers my grey completely very pretty shade of blond
J**O
definitely recommend
my wife messed up her hair color but this fixed it like a champ!
H**Y
First time coloring my own hair with professional color...
I've used a lot of box colors in my younger years and now that I'm older and greying I wanted to try color again, but I can't stand my roots showing and can't go get them touched up every 2-3 weeks so I needed to do them myself at home. I really like this product. I'm using the 7AA color with the 10 volume developer. It covers all my grey and the color is exactly what I wanted. It also hasn't caused much damage to my very prone to damage hair. I've been using it for several months now and the color is holding up well. My one issue is the strong smell. I was originally looking for something without ammonia and didn't realize until after I purchased that this has it. So I don't love that. But also, the smell of the color is strong even after multiple shampoos. I'm autistic and very sensitive to smells, so I smell it all of the time. It was worse when I did the initial all-over color, with just the root touch ups it's not as bad, but still an annoyance.
T**A
Dependable Results
Same as it ever was! Color you can count on. Always a safe bet.
B**D
Great color. Been using it for years!
I was SO glad to find this on Amazon. I had a very bad experience with a rude saleslady at my local beauty supply place and vowed never to return again ...so yay!
M**K
My hair was bleached
Color was darker then expected but my hair was bleached to death and it absorbed all the color my hair was porous Will buy again
A**A
الوان هالصلعه تنفع اذا عندك شيب الوانها قويه وثابته تجلس معاكي شهر
C**C
Muy bueno, yo tengo rayos y me los matizó en minutos, muy recomendable
F**E
couleur parfaite
B**.
I am by all means not a professional, but I’ve dyed my own hair since I was 13. I’ve used Wella for a while now. I am a natural blonde (and I mean actual blonde/lvl 8-9). So between that and my hair type, I take color and or lift really well. I wanted to do a blonde money piece with a blended blonde “ balayage”, and kinda silver baby lights throughout. So my all around color is this 10A dye, and I used T18 (White lady) liquid toner with T16 (Polar ice) Creme toner. So 10/10!
C**O
Whats out guys in ordering Its mentioned nowhere but you need an additional developer, so its pretty frustrating ordering and waiting for it just to find out 10 days+ later that you cannot apply the product. Requested refund.
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