Jobs to be Done: Theory to Practice Paperback – January 1, 2016

Tony Ulwick is an indisputable leader and pioneer in JTBD. This volume summarizes over 25 (!) years of experience consulting hundreds of a customers. His detail and precision is mesmerizing, and it's all laid out here for us to learn from.Ulwick presents the only end-to-end process for using JTBD, called Outcome Driven Innovation (ODI). His framework is robust and complete, including a look at job executors, core jobs, related jobs, emotional jobs and more. In this book, Ulwick even reveals the 84 detailed steps of ODI. And of course he supports everything with examples and case studies.If you're looking to learn about JTBD or just deepen your knowledge, this is a great place to start - there's something in it for everyone. You'll get it right from the "horse's mouth" with this book. Clear, engaging, and straightforward. Highly recommended!

The job-to-be-done and Outcome Driven Innovation are great frameworks and tools to help you think differently about customers’ problems and needs and the first 2/3s of the book do a very good job explaining it all - although at times at a very high level… which leads to the BUTThe last third of the book is basically a sales brochure for their certification and consulting business and there’s very little value (mind the 84 steps process!!!)Still, for the price, worth your time reading the first part!

Ulwick makes it clear who the real thought leader is in this space. In stark contrast to other recent books on the subject, which are heavy on stories and light on substance, Ulwick details the implications of jobs theory and a well-thought-out and proven process for putting the theory into practice.I was surprised to read about the JTBD Growth Strategy Matrix. This was an unexpected gem. Ironically, Ulwick uses Jobs Theory to effectively explain disruptive innovation and 4 other possible growth strategies. His growth strategy matrix makes sense of high-end and low-end disruption, and all other possible product strategies. For the first time, I could rationalize Christensen’s disruptive innovation work, the critiques to his theory and the opposing views. Ulwick provides a simple way to think about a very complex problem. An exciting new perspective! Thank you!

Much of this short book is spent espousing the merits of the author's 83 step proprietary innovation management process. Rather than providing the details of the process, the book solicits readers to purchase training from the author's consulting agency. This book has some great ideas, but I feel like I only got half of what I paid for.

I've been a Product Manager for over 12 years now and the Jobs to Be Done framework is hands-down the best business process tool I've come across. I've tried and used Lean Startup, Agile Methods, Scrum. They all have their place, but they don't help you come out with a product that customers crave and is a commercial success. Jobs to be Done does that and it does it beautifully.I have to admit, I feel like Jobs to Be Done is a hidden gem that many people don't know about. I work at a multi-billion dollar consumer electronic company and we're going to be using this framework to come up with our next big product. Looking forward to putting this in practice.

Interesante planteamiento, permite ver una visión de la innovación centrada en necesidades versus una enfocada en producto. No doy 5 estrellas porque los ultimos capítulos son más dedicados al mercadeo de su empresa que ha aportar más conocimiento.

Tony has done it again! His fundamental approach that helps companies to build solutions that people want is spot on. After dozens of great startups and companies that I have been involved in die for no good reason, it is great to see how many of their premature deaths could have been prevented. Thanks for "opening the kimono!"Bill

This is a well crafted book: the subject matter is as succinctly presented as Blue Ocean Strategy is, making it easy to grasp the overall concept as the reader journeys through the process and ultimately sold on Jobs to be Done is itself a job that must be done to either disrupt or self disrupt before someone else does.