Max Factor, False Lash Effect for Women Ounce, Black, Mascara, 0.44 Fl Oz, 13.1 ml (81524141)

I purchased this mascara after watching an online makeup tutorial (the person doing the tutorial does celebrity makeup). I have purchased just about every brand of mascara, ranging from just a few dollars, to close to fifty (yes, embarrassingly, I've paid that much before for certain French-made mascaras with popular well known manufacturers). But I was never quite satisfied. Either it didn't last all day (heavy smuding under eyes, flaking, etc.), or it immediately clumped. So I decided what the heck - I'd try this since it came with such a wonderful recommendation from a well known makeup artist. Max Factor isn't sold in the U.S. any longer apparently, but I managed to find it on Amazon. When it came, I tried it immediately. First of all, I noticed there was no scent, which was nice. It glided on smoothly. It separated the lashes and lengthened them - to my amazement. A product that actually reflects what's in its name?? Yes! It does give a false lash effect, but in a more believable way, in my opinion. I don't think anyone would think I am wearing false lashes - just that I have incredibly long lashes (which I do NOT, btw). But with this mascara, it certainly looks like I do. Which is the point, right? The very first day I wore it to work, I had someone comment that I looked so good that day - and that I looked 'refreshed.' It really opens up my eyes. I wear it without eyeliner most days and it just looks great. I've slept in my makeup since buying this product, and it does smudge some, but that is to be expected. But I swear to you that it STILL looks good. No flaking under my eyes, just a soft smudge under my eyes that almost looks (dare I say?)... good. When I do properly remove my eye makeup, this mascara comes off like a dream with no heavy tugging. This is without a doubt the best mascara I have ever used. It's a reasonable cost, goes on smoothly, separates lashes, lengthens lashes, lasts all day, doesn't clump, doesn't flake, and comes off with ease. What else could anyone ask for?

I've been battling countless brands of mascara for years because I have this problem where mascara transfers from the ends of my eyelashes, to my mid-eyelid area during long-wear. (I have no idea what the technical term is for this.)Which makes me angry, because it messes up the eye shadow I work so hard on, so I started purchasing high end department store mascara. But at $30 a tube for something I use so often, it's just not cost effective. I actually bought this mascara because Lisa Eldridge (makeup artist on Youtube) recommended it as a great drug store brand mascara.And I loved it! It didn't transfer onto my eyelids, it was a great 'volumizing' mascara, and I'm ordering another tube! (Because sadly, I can't find a store near me that carries Max Factor.)

Tenía otra expectativa sobre este producto pero la verdad me sentí engañada se vende como a prueba de agua pero no agua ta ni el viento con cualquier cosa se corre

I consider myself a mascara addict and have tried a good lot of them. I love Max Factor products in general. This mascara does not clump which is wonderful and deserving of the three stars alone. This mascara is defining and builds a minimal amount of volume. I wouldn't call it the "false lash effect," but the volume it builds is natural looking.

I have tried many mascaras for my straight Asian eyelashes. This one is one of the best so far! This holds curls extremely well, goes on without clumping, and does NOT smudge at all even after a long day (and sweating...it's still perfect after I run 3 miles). It's not waterproof, but it is very water resistant. It also very rarely flakes - if it does, it's barely noticeable, and it's only if I've used more than 2 coats and rub my eyelashes on accident. The wand is pretty hefty, with tiny, short bristles, which helps the mascara go on smoothly, and helps comb through the lashes. I don't need an eyelash comb with this mascara wand =). This is my new go-to mascara!